{"id":157472,"date":"2026-10-21T09:51:43","date_gmt":"2026-10-21T07:51:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157472"},"modified":"2026-10-21T09:51:45","modified_gmt":"2026-10-21T07:51:45","slug":"adidas-haalt-recordomzet-en-winst","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-haalt-recordomzet-en-winst\/","title":{"rendered":"Adidas haalt recordomzet en -winst"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Adidas <\/strong>heeft in het derde kwartaal zowel zijn hoogste omzet als zijn hoogste operationele winst ooit geboekt. De sportartikelenfabrikant verhoogt zijn winstprognose voor 2026 met 200 miljoen euro, mede dankzij een forse terugbetaling van Amerikaanse invoerrechten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hogere marges, minder kortingen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas zag de omzet in het derde kwartaal met 9% stijgen tot een recordbedrag van 7,25 miljard euro. Zonder wisselkoerseffecten bedroeg de groei 7%. De operationele winst schoot met 37% omhoog tot 1,01 miljard euro, eveneens een kwartaalrecord. De brutomarge verbeterde met 2,5 procentpunt tot 54,3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opvallend is dat Adidas de winstgevendheid kon verhogen dankzij een sterkere verkoop tegen de volle prijs. Ook profiteerde het Duitse sportmerk van een terugbetaling van ongeveer 200 miljoen euro aan Amerikaanse invoerrechten. Die meevaller compenseerde samen met de betere marges de negatieve wisselkoerseffecten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas verhoogt zijn winstverwachting voor het volledige boekjaar van 2,3 miljard naar 2,5 miljard euro. Zonder bijkomende investeringen zou de operationele winst zelfs 2,6 miljard euro bedragen. Het concern trekt echter in het vierde kwartaal nog eens 100 miljoen euro extra uit om de toekomstige groei te ondersteunen. De prognose voor een valutaneutrale omzetgroei van 9% tot 10% blijft overeind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Schoenenmarkt blijft uitdagend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Topman Bj\u00f8rn Gulden schrijft de sterke prestaties onder meer toe aan de populariteit van nieuwe kledingcollecties en de groei in voetbal, hardlopen en training. De investeringen in marketing en innovatie werpen volgens hem vruchten af. Adidas publiceert de definitieve kwartaalresultaten op 29 oktober.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toch verloopt niet alles vlekkeloos: &#8220;De markt voor lifestyle-schoenen staat momenteel onder druk, vooral door te grote voorraden en te veel kortingen. Maar we weten dat die situatie binnenkort weer zal normaliseren&#8221;, aldus Gulden. De CEO wil daarom niet uitsluitend inzetten op kortetermijnwinsten. &#8220;We blijven gedisciplineerd, versterken onze basis voor duurzame en winstgevende groei en houden vast aan onze doelstellingen op middellange termijn.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas heeft in het derde kwartaal zowel zijn hoogste omzet als zijn hoogste operationele winst ooit geboekt. De sportartikelenfabrikant verhoogt zijn winstprognose voor 2026 met 200 miljoen euro, mede dankzij een forse terugbetaling van Amerikaanse invoerrechten.<\/p>\n","protected":false},"author":5,"featured_media":141010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[770],"people":[],"extra":[43],"company":[351],"topic":[88],"region":[177],"class_list":["post-157472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-sportmode","extra-plus","company-adidas","topic-bedrijfsresultaten","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas haalt recordomzet en -winst - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-haalt-recordomzet-en-winst\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas haalt recordomzet en -winst - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Adidas heeft in het derde kwartaal zowel zijn hoogste omzet als zijn hoogste operationele winst ooit geboekt. 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