{"id":157515,"date":"2026-10-21T12:42:11","date_gmt":"2026-10-21T10:42:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157515"},"modified":"2026-10-21T12:43:29","modified_gmt":"2026-10-21T10:43:29","slug":"maxi-zoo-kiest-voor-benelux-structuur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/maxi-zoo-kiest-voor-benelux-structuur\/","title":{"rendered":"Maxi Zoo kiest voor Benelux-structuur"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Fressnapf<\/strong>, het moederbedrijf van <strong>Maxi Zoo<\/strong>, bundelt de organisaties in Belgi\u00eb, Nederland en Luxemburg samen in een nieuwe BeNeLux-cluster onder leiding van Giane Van Landuyt, tot nu toe country manager voor Belgi\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Synergie\u00ebn benutten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met deze reorganisatie zet het bedrijf naar eigen zeggen een beproefde aanpak voort. Al in 2021 werden Oostenrijk en Zwitserland samengevoegd tot de Alpenregio. Een jaar later ontstond er, met de marktintroductie in Roemeni\u00eb, een gezamenlijke organisatie met Hongarije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOnze ervaringen uit andere Europese regio\u2019s hebben aangetoond hoe waardevol samenwerking over landsgrenzen heen kan zijn. Met het nieuwe BeNeLux-cluster zetten we deze weg consequent voort en bundelen we de sterke punten van Belgi\u00eb, Nederland en Luxemburg. Zo kunnen we nog beter gebruikmaken van synergie\u00ebn over landsgrenzen heen en de samenwerking met partners en leveranciers versterken. Bovendien kunnen kennis en ervaringen nog effectiever worden uitgewisseld\u201d, aldus Patrick Bontenakels, die directdeur is voor West-, Centraal- en Oost-Europa bij Fressnapf | Maxi Zoo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Knowhow verbinden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nationale organisaties in Belgi\u00eb, Nederland en Luxemburg blijven bestaan. Terwijl de BeNeLux-directie de strategische ontwikkeling van de regio aanstuurt, blijven de lokale teams zich richten op hun operationele activiteiten en de behoeften van hun respectieve markten. \u201cBelgi\u00eb, Nederland en Luxemburg brengen verschillende ervaringen, perspectieven en sterke punten mee. Juist daarin ligt de kans voor ons nieuwe cluster\u201c, zegt Van Landuyt. \u201cSamen willen we deze knowhow sterker met elkaar verbinden, van elkaar leren en oplossingen ontwikkelen die ten goede komen aan onze klanten en onze teams in alle drie de landen.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Van Landuyt, die vorig jaar in dienst trad, stuurt een managementteam aan met Nick Horstmann (financi\u00ebn), Tom De Man (klantgerelateerde activiteiten), Tom Arnauts (sales), Luc Verschueren (inkoop en categoriemanagement) en Katrien Janssens (HR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fressnapf, het moederbedrijf van Maxi Zoo, bundelt de organisaties in Belgi\u00eb, Nederland en Luxemburg samen in een nieuwe BeNeLux-cluster onder leiding van Giane Van Landuyt, tot nu toe country manager voor 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