{"id":157623,"date":"2026-10-22T15:54:14","date_gmt":"2026-10-22T13:54:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157623"},"modified":"2026-10-22T15:54:15","modified_gmt":"2026-10-22T13:54:15","slug":"omstreden-bedrijvendokter-veroorzaakt-onrust-bij-prenatal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/omstreden-bedrijvendokter-veroorzaakt-onrust-bij-prenatal\/","title":{"rendered":"Omstreden \u201cbedrijvendokter\u201d veroorzaakt onrust bij Pr\u00e9natal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e9natal<\/strong>, de verlieslatende Nederlandse babyketen die recent werd overgenomen door CEO Jochem van Bueren, heeft \u201cbedrijvendokter\u201d Martijn Rozenboom als adviseur aan boord gehaald. Dat veroorzaakt enige ongerustheid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cEr wordt keihard gewerkt aan een herstructurering\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In september raakte bekend dat CEO Jochem van Bueren alle aandelen van de Nederlandse moeder- en kinderspecialist overnam van de Duitse investeerder Mutares. De transactie moet <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/prenatal-komt-in-handen-van-eigen-ceo\/\">de continu\u00efteit verzekeren<\/a> en Pr\u00e9natal ruimte geven om als zelfstandige onderneming verder te groeien, zei de topman toen. De keten, die 34 winkels en een webwinkel heeft, is al jaren verlieslatend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu blijkt dat de CEO de zogenaamde \u201cbedrijvendokter\u201d Martijn Rozenboom als adviseur heeft ingeschakeld, <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1616482\/prenatal-haalt-bedrijvendokter-rozenboom-binnen-voor-herstructurering-bedrijf\">maken de vakbonden zich echter zorgen<\/a>, meldt het FD. Rozenboom, bekend om het opkopen van verlieslatende bedrijven, is omstreden sinds hij <strong>Miss Etam<\/strong> overnam van de Belgische groep <strong>FNG<\/strong> en alsnog failliet liet gaan. Hij werd door de rechtbank aansprakelijk gesteld wegens onbehoorlijk bestuur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWat ik van leden hoor, lijkt veel op zijn gebruikelijke werkwijze. Het doet mij erg denken aan de signalen die wij van leden kregen toen Rozenboom net na de zomer van 2020 het failliete Miss Etam overnam\u201d, zegt Martin Pikaart van vakbond AVV aan de krant. Maar een woordvoerder van Rozenboom ontkent: \u201cPr\u00e9natal is niet failliet. Er wordt keihard gewerkt aan een herstructurering. Het doel is het schrijven van zwarte cijfers. Rozenboom is gewoon aangenomen als strategisch adviseur.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9natal, de verlieslatende Nederlandse babyketen die recent werd overgenomen door CEO Jochem van Bueren, heeft \u201cbedrijvendokter\u201d Martijn Rozenboom als adviseur aan boord gehaald. Dat veroorzaakt enige ongerustheid. <\/p>\n","protected":false},"author":3,"featured_media":155971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[2128],"topic":[1222],"region":[113],"class_list":["post-157623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-prenatal","topic-herstructurering","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omstreden \u201cbedrijvendokter\u201d veroorzaakt onrust bij Pr\u00e9natal - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pr\u00e9natal, de verlieslatende Nederlandse babyketen die recent werd overgenomen door CEO Jochem van Bueren, heeft \u201cbedrijvendokter\u201d Martijn Rozenboom als adviseur aan boord gehaald. 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