{"id":157641,"date":"2026-10-23T09:23:26","date_gmt":"2026-10-23T07:23:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157641"},"modified":"2026-10-23T09:23:31","modified_gmt":"2026-10-23T07:23:31","slug":"ook-mediamarkt-gaat-overstag-voor-franchise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/ook-mediamarkt-gaat-overstag-voor-franchise\/","title":{"rendered":"Ook MediaMarkt gaat overstag voor franchise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>MediaMarkt <\/strong>wil zijn winkelnetwerk uitbreiden met zelfstandige ondernemers. De elektronicaketen lanceert een nieuw partnermodel, waarbij lokale handelaars winkels uitbaten. De eerste vestigingen moeten medio 2027 openen in Duitsland, waarna een internationale uitrol volgt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Touwtjes strak in handen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Wij leveren de winkel, de merken, de inkoopassortimenten en <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/neue-strategie-mediamarkt-sucht-selbststaendige-haendler-193895\">de samenstelling van het aanbod<\/a>&#8220;, verduidelijkt Marcus Tengler, vicepresident vastgoed en winkelconcepten, tegenover de Duitse Lebensmittel Zeitung. MediaMarkt houdt dus zelf de commerci\u00eble touwtjes in handen: de keten blijft eigenaar van de voorraad, boekt de omzet en beheert de centrale commerci\u00eble systemen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De zelfstandige partner ontvangt een vaste vergoeding en een prestatiegebonden beloning. Hij staat in voor de dagelijkse bedrijfsvoering, het personeel, de lokale marketing en regionale assortimentaccenten. MediaMarkt integreert de partnerwinkels bovendien volledig in zijn omnichannelstrategie. Zo fungeren ze ook als afhaalpunten voor onlinebestellingen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concurrentie voor Expert en Euronics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MediaMarkt mikt in eerste instantie op enkele tientallen partnerwinkels in Duitsland. De eerste openingen staan gepland voor medio 2027, waarna de internationaal uitrol volgt. &#8220;Ons omnichannelpartnerprogramma is opgezet als een internationaal model&#8221;, aldus Tengler. De retailer wil daartoe ook geleidelijk lokale teams oprichten die de zelfstandige ondernemers ondersteunen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opvallend is dat MediaMarkt zich niet uitsluitend richt tot ondernemers uit de elektronicasector. Vooral retailervaring en een sterke lokale verankering tellen. Opvallend is dat de formuule ook mikt op handelaars die al een winkelpand hebben en eventueel willen overstappen: de keten zoekt verkoopoppervlaktes van 600 tot 1.000 vierkante meter voor zijn kleinere Express-formule en minstens 2.000 vierkante meter voor reguliere winkels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met het initiatief begeeft MediaMarkt zich op het terrein van aankoopgroeperingen als Expert, Euronics en ElectronicPartner, die traditioneel met zelfstandige elektronicahandelaars werken. Volgens MediaMarkt vergde de ontwikkeling van het partnerprogramma meerdere jaren, onder meer vanwege de juridische, fiscale en logistieke complexiteit. Het concept betekent tegelijk een terugkeer naar een zekere mate van zelfstandig ondernemerschap: tot 2021 konden MediaMarkt-winkelmanagers nog voor maximaal 10% participeren in hun eigen vestiging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaMarkt wil zijn winkelnetwerk uitbreiden met zelfstandige ondernemers. De elektronicaketen lanceert een nieuw partnermodel, waarbij lokale handelaars winkels uitbaten. De eerste vestigingen moeten medio 2027 openen in Duitsland, waarna een internationale uitrol volgt.<\/p>\n","protected":false},"author":5,"featured_media":152622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[1934],"people":[],"extra":[43],"company":[426,907],"topic":[197],"region":[177],"class_list":["post-157641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","tag-franchise","extra-plus","company-ceconomy","company-mediamarkt","topic-expansie","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ook MediaMarkt gaat overstag voor franchise - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/ook-mediamarkt-gaat-overstag-voor-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ook MediaMarkt gaat overstag voor franchise - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"MediaMarkt wil zijn winkelnetwerk uitbreiden met zelfstandige ondernemers. 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