{"id":157669,"date":"2026-10-23T12:46:48","date_gmt":"2026-10-23T10:46:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157669"},"modified":"2026-10-23T12:46:50","modified_gmt":"2026-10-23T10:46:50","slug":"pg-waarschuwt-voor-forse-kostenstijging-maar-consument-blijft-kopen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/pg-waarschuwt-voor-forse-kostenstijging-maar-consument-blijft-kopen\/","title":{"rendered":"P&amp;G waarschuwt voor forse kostenstijging, maar consument blijft kopen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Procter &amp; Gamble<\/strong> ziet zijn grondstoffen- en transportkosten sterker stijgen dan verwacht door de hoge olieprijzen. Toch presteert de Amerikaanse producent van Pampers, Ariel en Gillette beter dan voorspeld. Vooral schoonheidsproducten en huishoudartikelen blijven goed verkopen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hogere kosten remmen marges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Procter &amp; Gamble (P&amp;G) verwacht dat de stijgende prijzen voor grondstoffen, energie en transport de winst in het gebroken boekjaar 2027 met 1,4 miljard dollar (1,25 miljard euro) zullen drukken. Eerder rekende de multinational nog op een kostenimpact van 1 miljard dollar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vooral de hoge olieprijzen wegen op de resultaten, terwijl een tekort aan vrachtwagenchauffeurs op bepaalde routes de transportkosten verder verhoogt. Volgens financieel directeur Andre Schulten zal de kostendruk de komende twee kwartalen nog toenemen. Die inflatie zet de winstmarges onder druk. In het eerste kwartaal, dat eind september afliep, daalde de operationele kernmarge met 0,8 procentpunt, ondanks productiviteitsbesparingen die de marge met 2,5 procentpunt verhoogden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P&amp;G wil een deel van de kostenstijgingen doorberekenen aan consumenten, maar moet voorzichtig blijven. Hogere prijzen voor brandstof en voedingsmiddelen zetten de gezinsbudgetten immers al onder druk. Het concern probeert daarom prijsverhogingen te combineren met productinnovatie, zonder de verkoopgroei in gevaar te brengen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consument verrassend veerkrachtig<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ondanks de oplopende kosten groeide de kwartaalomzet met 4% tot 23,28 miljard dollar (20,78 miljard euro). Ook de aangepaste winst per aandeel overtrof de verwachtingen: 2 dollar (1,79 euro), tegenover een verwachte 1,88 dollar (1,68 euro).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De volumegroei bevestigt dat consumenten voorlopig blijven kopen. P&amp;G verkocht in totaal 2,4% meer producten, terwijl de verkoopprijzen gemiddeld met slechts 0,4% stegen. Vooral duurdere haarverzorgingsproducten, zoals die van Pantene, deden het goed. Ook de huishouddivisie, met merken als Ariel en Tide, boekte een volumegroei van 4,3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toch blijft het concern voorzichtig over de rest van het boekjaar. De combinatie van geopolitieke onzekerheid, hoge energieprijzen en druk op de koopkracht maakt verdere prijsverhogingen immers steeds lastiger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procter &#038; Gamble ziet zijn grondstoffen- en transportkosten sterker stijgen dan verwacht door de hoge olieprijzen. Toch presteert de Amerikaanse producent van Pampers, Ariel en Gillette beter dan voorspeld. Vooral schoonheidsproducten en huishoudartikelen blijven goed verkopen.<\/p>\n","protected":false},"author":5,"featured_media":152998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[199],"topic":[88],"region":[],"class_list":["post-157669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-procter-gamble","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P&amp;G waarschuwt voor forse kostenstijging, maar consument blijft kopen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/pg-waarschuwt-voor-forse-kostenstijging-maar-consument-blijft-kopen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P&amp;G waarschuwt voor forse kostenstijging, maar consument blijft kopen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Procter &amp; Gamble ziet zijn grondstoffen- en transportkosten sterker stijgen dan verwacht door de hoge olieprijzen. 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