{"id":157958,"date":"2026-10-27T15:54:19","date_gmt":"2026-10-27T14:54:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157958"},"modified":"2026-10-27T15:54:21","modified_gmt":"2026-10-27T14:54:21","slug":"in-beeld-de-bijenkorf-vernieuwt-9-000-m%c2%b2-in-amsterdam","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-de-bijenkorf-vernieuwt-9-000-m%c2%b2-in-amsterdam\/","title":{"rendered":"[In Beeld] De Bijenkorf vernieuwt 9.000 m\u00b2 in Amsterdam"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 685)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-157962\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De Bijenkorf <\/strong>heeft de tweede en derde verdieping van zijn warenhuis aan de Dam in Amsterdam grondig vernieuwd. Met 9.000 m\u00b2 aan vernieuwde winkelruimte, nieuwe merken, beautyconcepten en horecavoorzieningen wil het warenhuis sterker inzetten op beleving en persoonlijke service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beauty, streetwear en sportmode<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beide verdiepingen kregen een eigen karakter: op de tweede verdieping staan premium mode en persoonlijke service centraal, terwijl de derde verdieping zich richt op streetwear, beauty en athleisure. Op de derde verdieping introduceert de Bijenkorf zo drie nieuwe winkelconcepten: de Beauty Studio bundelt huidverzorging, make-up en haarverzorging, terwijl The Urban Edit zich richt op streetwear en eigentijdse mode. Een DJ-booth moet de afdeling extra dynamiek geven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E\u00e9n van de blikvangers op de tweede verdieping is de nieuwe, centraal gelegen schoenenafdeling van zo&#8217;n 850 m\u00b2. Voor het eerst brengt de Bijenkorf alle schoenencategorie\u00ebn samen, van luxemerken als Jimmy Choo, Christian Louboutin en Maison Margiela tot sneakers van Salomon, On en ASICS. Een uitgebreide Private Boutique biedt bezoekers bovendien gratis persoonlijk stylingadvies, zonder aankoopverplichting. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retailmedia en nieuwe horeca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Daarnaast introduceert het warenhuis een Brand Gallery van 110 m\u00b2, waar merken via digitale schermen, productpresentaties en tijdelijke activaties hun collecties onder de aandacht kunnen brengen. Ook horeca krijgt een prominentere plaats in de winkelstrategie. Later dit jaar opent Joe &amp; The Juice op de derde verdieping, terwijl begin 2027 een champagnebar op de tweede verdieping volgt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met de investering speelt de Bijenkorf in op de veranderende rol van fysieke winkels. Het warenhuis wil zich niet uitsluitend onderscheiden met zijn assortiment, maar ook met service, merkbeleving en ontmoetingsplekken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Bijenkorf heeft de tweede en derde verdieping van zijn warenhuis aan de Dam in Amsterdam grondig vernieuwd. Met 9.000 m\u00b2 aan vernieuwde winkelruimte, nieuwe merken, beautyconcepten en horecavoorzieningen wil het warenhuis sterker inzetten op beleving en persoonlijke service.<\/p>\n","protected":false},"author":5,"featured_media":157966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[509],"people":[],"extra":[43],"company":[728],"topic":[721,194],"region":[113],"class_list":["post-157958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe","extra-plus","company-bijenkorf","topic-in-beeld","topic-retail-design","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] De Bijenkorf vernieuwt 9.000 m\u00b2 in Amsterdam - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-de-bijenkorf-vernieuwt-9-000-m\u00b2-in-amsterdam\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[In Beeld] De Bijenkorf vernieuwt 9.000 m\u00b2 in Amsterdam - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Bijenkorf heeft de tweede en derde verdieping van zijn warenhuis aan de Dam in Amsterdam grondig vernieuwd. 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