{"id":157994,"date":"2026-10-28T09:51:18","date_gmt":"2026-10-28T08:51:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157994"},"modified":"2026-10-28T09:51:20","modified_gmt":"2026-10-28T08:51:20","slug":"focus-op-power-brands-blijft-lonen-voor-unilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/focus-op-power-brands-blijft-lonen-voor-unilever\/","title":{"rendered":"Focus op \u201cpower brands\u201d blijft lonen voor Unilever"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Unilever<\/strong> heeft een beter dan verwacht derde kwartaal achter de rug dankzij goede prestaties van zijn sterkste merken in de categorie\u00ebn huishouden, verzorging en schoonheid. De voedingsdivisie bleef wat achter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Volumegroei in kerncategorie\u00ebn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In het derde kwartaal steeg de omzet met 5,2% naar 13,3 miljard euro. De volumes namen met 2,9% toe, geholpen door prijsverhogingen als reactie op stijgende grondstofkosten. De focus op de sterkste merken zoals Dove, Axe en Persil blijkt te lonen, met een omszetgroei van 5,8% en een volumegroei van 3,3% voor deze \u201cpower brands\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de categorie schoonheid en welzijn bedroeg de groei 9,5%, persoonlijke verzorging steeg met 9,7% en huishoudproducten groeiden met 7,5% in het derde kwartaal. De voedingsdivisie, die verkocht wordt aan <strong>McCormick<\/strong>, bleef eerder vlak, met dalende volumes door moeilijke marktomstandigheden en toenemende concurrentie op de Amerikaanse markt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cWe presteren terwijl we Unilever transformeren\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hebben weer een kwartaal van competitieve groei geleverd, gedreven door sterke volumegroei en prijsverhogingen om de impact van hogere grondstofkosten te compenseren,\u201d zegt CEO Fernando Fernandez.\u201d Hij wijst erop dat opkomende markten als India, Latijns-Amerika en Zuidoost-Azi\u00eb belangrijke aandrijvers van groei bleven. Zijn transformatieplan, met een focus op categorie\u00ebn met hogere marges zoals huishoud- en persoonlijke verzorgingsproducten, werpt vruchten af: \u201cWe presteren terwijl we Unilever transformeren. We worden eenvoudiger en scherper, met meer focus en sterkere executie.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unilever denkt minstens 3% volumegroei te halen voor het volledige jaar. De afsplitsing van de voedingsdivisie ligt op schema. Wel moest het concern gisteren een tegenslag incasseren, nu de Nederlandse concurrentiewaakhond <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/unox-deal-tussen-unilever-en-zwanenberg-geblokkeerd\/\">de verkoop van de vleeswarenmerken Unox en Zwan aan Zwanenberg Food Group blokkeert<\/a>. Tegen die beslissing is nog wel beroep mogelijk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever heeft een beter dan verwacht derde kwartaal achter de rug dankzij goede prestaties van zijn sterkste merken in de categorie\u00ebn huishouden, verzorging en schoonheid. De voedingsdivisie bleef wat achter. <\/p>\n","protected":false},"author":3,"featured_media":157995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[260],"topic":[88],"region":[],"class_list":["post-157994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-unilever","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focus op \u201cpower brands\u201d blijft lonen voor Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever heeft een beter dan verwacht derde kwartaal achter de rug dankzij goede prestaties van zijn sterkste merken in de categorie\u00ebn huishouden, verzorging en schoonheid. 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