{"id":158000,"date":"2026-10-28T10:40:42","date_gmt":"2026-10-28T09:40:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158000"},"modified":"2026-10-28T10:40:44","modified_gmt":"2026-10-28T09:40:44","slug":"heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/","title":{"rendered":"Heineken wint weer terrein met alcoholvrij bier en &#8220;tempo&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Heineken <\/strong>boekt sterke resultaten in het derde kwartaal van 2026, maar nieuwe topman Rafael Oliveira benadrukt dat er meer nodig is om de groei duurzaam te verankeren. De lange, warme zomer en de opmars van alcoholvrije bieren gaven alvast wind in de zeilen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uitdagingen blijven<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De Nederlandse biergigant rapporteerde een volumegroei van 4,2% en een omzetstijging van 4,5%, ruim boven de verwachtingen. De groei werd gedreven door vlaggenschepen Heineken en Amstel en regionale bieren zoals Tiger en Sol, maar ook door de stijgende vraag naar alcoholvrije en alcoholarme bieren. Deze categorie\u00ebn groeiden wereldwijd met dubbele cijfers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vooral in Europa en Azi\u00eb wint het alcoholarme segment terrein, mede dankzij strengere regelgeving en een groeiende vraag naar gezondere alternatieven. Heineken 0.0, het vlaggenschip van het alcoholvrije assortiment, groeide in het derde kwartaal met 15 procent. De bierreus waarschuwde Britse caf\u00e9uitbaters pas nog dat ook <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-waarschuwt-afslankmiddelen-bedreigen-bierverkoop\/\">de populariteit van medicatie voor gewichtsverlies<\/a>, zoals Ozempic, ervoor zorgt dat mensen minder alcohol drinken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zoeken naar onderscheid<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Naast alcoholvrije bieren zet Heineken ook in op premiumisering. Duurdere bieren, zoals craftbieren en speciaalbieren, droegen bij aan de omzetgroei. Daarnaast blijft het bedrijf investeren in duurzaamheid, met als doel om in 2030 volledig CO\u2082-neutraal te zijn in de productie. In 2025 werd al 65% van de energie in de brouwerijen uit hernieuwbare bronnen gehaald.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De biermarkt staat onder druk door stijgende kosten en veranderende consumentenvoorkeuren. Toch presteert Heineken beter dan concurrenten als AB InBev en Carlsberg, die in hetzelfde kwartaal een lagere volumegroei rapporteerden. Analisten wijzen erop dat Heineken profiteert van zijn sterke merkenportfolio en wereldwijde aanwezigheid, met name in opkomende markten zoals Vietnam en Brazili\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op prestatiecultuur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toch waarschuwt Oliveira, die eerder dit jaar aantrad als CEO, dat de uitvoering van de strategie versneld moet worden. &#8220;We hebben niet altijd de groei gerealiseerd die we hadden kunnen behalen, en soms hebben we kansen gemist om marktaandeel te winnen&#8221;, aldus Oliveira in een verklaring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oliveira, die eerder leiding gaf aan internationale markten bij <strong>Kraft Heinz<\/strong>, benadrukt dat Heineken een sterkere prestatiecultuur nodig heeft. &#8220;Er moet meer gebeuren om de uitvoering aan te scherpen, het tempo te verhogen en een cultuur van verantwoordelijkheid te cre\u00ebren&#8221;, zei hij. Zijn eerste indrukken van het bedrijf zijn positief, maar hij erkent dat er ruimte is voor verbetering. In februari, bij de presentatie van de jaarcijfers, zal hij zijn visie op de toekomst van Heineken verder toelichten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken boekt sterke resultaten in het derde kwartaal van 2026, maar nieuwe topman Rafael Oliveira benadrukt dat er meer nodig is om de groei duurzaam te verankeren. De lange, warme zomer en de opmars van alcoholvrije bieren gaven alvast wind in de zeilen.<\/p>\n","protected":false},"author":5,"featured_media":158001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[43],"company":[130],"topic":[88],"region":[],"class_list":["post-158000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","extra-plus","company-heineken","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken wint weer terrein met alcoholvrij bier en &quot;tempo&quot; - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken wint weer terrein met alcoholvrij bier en &quot;tempo&quot; - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Heineken boekt sterke resultaten in het derde kwartaal van 2026, maar nieuwe topman Rafael Oliveira benadrukt dat er meer nodig is om de groei duurzaam te verankeren. De lange, warme zomer en de opmars van alcoholvrije bieren gaven alvast wind in de zeilen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T09:40:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T09:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Heineken wint weer terrein met alcoholvrij bier en &#8220;tempo&#8221;\",\"datePublished\":\"2026-10-28T09:40:42+00:00\",\"dateModified\":\"2026-10-28T09:40:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/shutterstock_amstel.jpg\",\"keywords\":[\"Bier\"],\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/\",\"name\":\"Heineken wint weer terrein met alcoholvrij bier en \\\"tempo\\\" - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/shutterstock_amstel.jpg\",\"datePublished\":\"2026-10-28T09:40:42+00:00\",\"dateModified\":\"2026-10-28T09:40:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/shutterstock_amstel.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/shutterstock_amstel.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heineken wint weer terrein met alcoholvrij bier en &#8220;tempo&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heineken wint weer terrein met alcoholvrij bier en \"tempo\" - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/","og_locale":"nl_NL","og_type":"article","og_title":"Heineken wint weer terrein met alcoholvrij bier en \"tempo\" - RetailDetail BE","og_description":"Heineken boekt sterke resultaten in het derde kwartaal van 2026, maar nieuwe topman Rafael Oliveira benadrukt dat er meer nodig is om de groei duurzaam te verankeren. De lange, warme zomer en de opmars van alcoholvrije bieren gaven alvast wind in de zeilen.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/","og_site_name":"RetailDetail BE","article_published_time":"2026-10-28T09:40:42+00:00","article_modified_time":"2026-10-28T09:40:44+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Heineken wint weer terrein met alcoholvrij bier en &#8220;tempo&#8221;","datePublished":"2026-10-28T09:40:42+00:00","dateModified":"2026-10-28T09:40:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/"},"wordCount":399,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel.jpg","keywords":["Bier"],"articleSection":["Food"],"inLanguage":"nl-NL","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/","name":"Heineken wint weer terrein met alcoholvrij bier en \"tempo\" - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel.jpg","datePublished":"2026-10-28T09:40:42+00:00","dateModified":"2026-10-28T09:40:44+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Heineken wint weer terrein met alcoholvrij bier en &#8220;tempo&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel.jpg","_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=158000"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158000\/revisions"}],"predecessor-version":[{"id":158003,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158000\/revisions\/158003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/158001"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=158000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=158000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=158000"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=158000"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=158000"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=158000"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=158000"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=158000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}