{"id":158062,"date":"2026-10-28T16:01:43","date_gmt":"2026-10-28T15:01:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158062"},"modified":"2026-10-28T16:01:45","modified_gmt":"2026-10-28T15:01:45","slug":"labubu-hype-voorbij-omzet-pop-mart-keldert-tot-50","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/labubu-hype-voorbij-omzet-pop-mart-keldert-tot-50\/","title":{"rendered":"Labubu-hype voorbij: omzet Pop Mart keldert tot 50%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pop Mart<\/strong> ziet zijn omzet bijna halveren nu de wereldwijde rage rond de populaire Labubu-poppen wegebt. Vooral in de Verenigde Staten en Europa stort de vraag in. Hoewel het bedrijf dat altijd met klem ontkende, lijkt de Chinese speelgoedfabrikant toch te afhankelijk te zijn geworden van zijn hitnummer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Westerse markten haken af<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pop Mart boekte in het derde kwartaal van 2026 een <a href=\"https:\/\/www.ft.com\/content\/0025f8af-d34a-4170-bbae-31dce32e45c6?syn-25a6b1a6=1\">omzetdaling van 45 tot zelfs 50%<\/a> tegenover dezelfde periode vorig jaar, zo meldt de Financial Times. Dat blijkt uit voorlopige cijfers die de Chinese speelgoedfabrikant dinsdagavond bekendmaakte. Het contrast met een jaar eerder is groot: toen groeide de kwartaalomzet nog met ongeveer 250%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vooral buiten China krijgt Pop Mart zware klappen. In Noord- en Zuid-Amerika daalde de omzet met 70 tot 75%, terwijl Europa en andere regio&#8217;s een terugval van 50 tot 55% lieten optekenen. Ook in China zelf, dat vorig jaar nog meer dan de helft van de groepsomzet vertegenwoordigde, kromp de verkoop met 25 tot 30%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van verzamelwoede naar verzadiging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De spectaculaire groei van Pop Mart draaide grotendeels rond Labubu, de pluchen monstertjes die dankzij sociale media en beroemdheden uitgroeiden tot een wereldwijde rage. Het bedrijf versterkte de verzamelwoede met zijn zogenaamde &#8220;blind boxes&#8221;: consumenten kopen een doosje zonder vooraf te weten welk figuurtje erin zit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maar intussen dalen de prijzen op de tweedehandsmarkt, een teken dat de verzamelwoede afneemt, en slaagt Pop Mart er ook nog niet in het succes van Labubu te herhalen met andere speelgoedfiguren. Dat voedt twijfels over de houdbaarheid van zijn bedrijfsmodel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop Mart ziet zijn omzet bijna halveren nu de wereldwijde rage rond de populaire Labubu-poppen wegebt. Vooral in de Verenigde Staten en Europa stort de vraag in. Hoewel het bedrijf dat altijd met klem ontkende, lijkt de Chinese speelgoedfabrikant toch te afhankelijk te zijn geworden van zijn hitnummer.<\/p>\n","protected":false},"author":5,"featured_media":125664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[1669],"topic":[88],"region":[210],"class_list":["post-158062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-pop-mart","topic-bedrijfsresultaten","region-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Labubu-hype voorbij: omzet Pop Mart keldert tot 50% - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/labubu-hype-voorbij-omzet-pop-mart-keldert-tot-50\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Labubu-hype voorbij: omzet Pop Mart keldert tot 50% - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pop Mart ziet zijn omzet bijna halveren nu de wereldwijde rage rond de populaire Labubu-poppen wegebt. Vooral in de Verenigde Staten en Europa stort de vraag in. 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