{"id":158063,"date":"2026-10-28T16:29:15","date_gmt":"2026-10-28T15:29:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158063"},"modified":"2026-10-28T16:29:17","modified_gmt":"2026-10-28T15:29:17","slug":"hoe-parfumreus-puig-naar-8-miljard-euro-wil-tegen-2032","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/hoe-parfumreus-puig-naar-8-miljard-euro-wil-tegen-2032\/","title":{"rendered":"Hoe parfumreus Puig naar 8 miljard euro wil tegen 2032"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Het Spaanse beautyconcern <strong>Puig<\/strong>, bekend van parfummerken als <strong>Rabanne<\/strong>, <strong>Carolina Herrera<\/strong> en <strong>Jean Paul Gaultier<\/strong>, wil tegen 2032 zijn omzet verhogen tot meer dan 8 miljard euro. Met een nieuw strategisch plan mikt de groep op internationale expansie, hogere winstmarges en een plaats bij de vier grootste premiumbeautybedrijven ter wereld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groeien met hogere marges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met het strategische plan \u2018Vision 2032\u2019 legt Puig de lat heel wat hoger. Het Spaanse familiebedrijf, dat vorig jaar een omzet van 5,04 miljard euro boekte, wil tegen 2032 de grens van 8 miljard euro doorbreken. Tegelijk moet de aangepaste EBITDA-marge omhoog van 20,7% vorig jaar tot meer dan 22,5% in 2032. De groep rekent daarvoor op schaalvoordelen, een betere integratie van zijn activiteiten en verdere kostenbesparingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook wil Puig tegen 2032 tot de vier grootste spelers in premiumbeauty behoren en wereldwijd een plaats in de top twee van de parfummarkt veroveren. Daarvoor moet het bedrijf sneller groeien dan de wereldwijde markt voor premiumbeauty, die naar schatting jaarlijks met 4 tot 5% zal toenemen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Internationale expansie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vooral internationale groei moet de ambities ondersteunen. Puig wil zijn sterke positie in Europa, het Midden-Oosten en Afrika consolideren, net als zijn aanwezigheid in de taxfreehandel. In Latijns-Amerika wil de groep uitbreiden naar nieuwe productcategorie\u00ebn, terwijl de Verenigde Staten en Azi\u00eb-Pacific belangrijke groeimarkten vormen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We willen vooral via organische groei onze ambities waarmaken, door onze merkenportefeuille te versterken, onze strategische merken verder uit te bouwen en onze middelen te concentreren op de categorie\u00ebn, markten en kanalen waar we de duidelijkste groeikansen zien&#8221;, zegt topman Jos\u00e9 Manuel Albesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens uitvoerend voorzitter Marc Puig begint het bedrijf aan deze nieuwe groeifase vanuit een sterke uitgangspositie. &#8220;Vandaag staan we sterker dan ooit in onze meer dan 110-jarige geschiedenis&#8221;, benadrukt hij. Puig zag zijn omzet in boekjaar 2025 met 5,3% stijgen tot 5,04 miljard euro, terwijl de aangepaste nettowinst met 6,5% toenam tot 587 miljoen euro. De aangepaste EBITDA steeg met 7,8% tot 1,05 miljard euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Spaanse beautyconcern Puig, bekend van parfummerken als Rabanne, Carolina Herrera en Jean Paul Gaultier, wil tegen 2032 zijn omzet verhogen tot meer dan 8 miljard euro. Met een nieuw strategisch plan mikt de groep op internationale expansie, hogere winstmarges en een plaats bij de vier grootste premiumbeautybedrijven ter wereld.<\/p>\n","protected":false},"author":5,"featured_media":98096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[1957],"topic":[197],"region":[],"class_list":["post-158063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-puig","topic-expansie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe parfumreus Puig naar 8 miljard euro wil tegen 2032 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/hoe-parfumreus-puig-naar-8-miljard-euro-wil-tegen-2032\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe parfumreus Puig naar 8 miljard euro wil tegen 2032 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Het Spaanse beautyconcern Puig, bekend van parfummerken als Rabanne, Carolina Herrera en Jean Paul Gaultier, wil tegen 2032 zijn omzet verhogen tot meer dan 8 miljard euro. 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