{"id":158111,"date":"2026-10-29T11:33:20","date_gmt":"2026-10-29T10:33:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158111"},"modified":"2026-10-29T11:38:51","modified_gmt":"2026-10-29T10:38:51","slug":"alcoholvrij-bier-helpt-ab-inbev-boven-op-de-chinese-kater","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/alcoholvrij-bier-helpt-ab-inbev-boven-op-de-chinese-kater\/","title":{"rendered":"Alcoholvrij bier helpt AB InBev boven op de Chinese kater"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AB InBev<\/strong> heeft in het derde kwartaal beter gepresteerd dan verwacht. De grootste brouwer ter wereld profiteert van de sterke vraag naar alcoholvrij bier, kant-en-klare cocktails en zijn internationale topmerken. In China kelderde de verkoop echter met bijna 17%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alcoholvrij bier groeit met 35%<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De Belgisch-Braziliaanse brouwer zag de omzet met 4,9% stijgen tot 16,5 miljard dollar (14,8 miljard euro), al namen de verkochte volumes wereldwijd slechts met 0,4% toe. De bedrijfswinst voor afschrijvingen (EBITDA) steeg met 3,9% tot 6 miljard dollar (zo&#8217;n 5,4 miljard euro).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vooral alcoholvrij bier doet het goed, met een omzetstijging van liefst 35%. Ook frisdranken, energiedrankjes en kant-en-klare cocktails winnen terrein. De omzet uit niet-bierdranken nam met 4% toe. Volgens topman Michel Doukeris blijven ook internationale merken als Corona, Stella Artois en Budweiser consumenten aantrekken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">China kiest voor de concurrentie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In China daalden zowel de omzet als de verkochte volumes met 16,8%, terwijl de winst met 30,5% terugviel. AB InBev wijst op de zwakke horecamarkt en het slechte zomerweer, maar de problemen gaan dieper. Door de economische onzekerheid trekken Chinese consumenten minder naar caf\u00e9s en restaurants. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat raakt de brouwer bijzonder hard, omdat die met zijn premiummerken sterk afhankelijk is van de duurdere horeca in de grote steden. De omschakeling naar supermarkten en andere verkoopkanalen verloopt moeizaam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opvallend is het contrast met concurrent <strong>Heineken<\/strong>, die <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/\">in China een volumegroei van ongeveer 25% rapporteerde<\/a>. Ook <strong>Carlsberg <\/strong>ondervindt tegenwind, met een volumedaling van 6,7%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Latijns-Amerika compenseert tegenwind<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ook in de Verenigde Staten blijft de verkoop onder druk staan. De omzet daalde er met 1,2% en de bedrijfswinst met 4%, in tegenstelling tot de sterke prestaties in Latijns-Amerika. In Brazili\u00eb steeg de omzet met 5,3% en de bedrijfswinst met 6,1%. In Mexico en Colombia boekte AB InBev zelfs een winstgroei van meer dan 10%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ondanks de tegenvallers houdt de brouwer vast aan zijn jaarprognose van 4 tot 8% groei van de bedrijfswinst voor afschrijvingen. Over de eerste negen maanden bedraagt die groei 5%. Ondertussen beweert een hackersgroep weliswaar 3,9 gigabyte aan data van AB InBev te hebben gestolen en eist die miljoenen aan losgeld in bitcoin, maar de brouwer heeft het vermeende datalek nog niet bevestigd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AB InBev heeft in het derde kwartaal beter gepresteerd dan verwacht. De grootste brouwer ter wereld profiteert van de sterke vraag naar alcoholvrij bier, kant-en-klare cocktails en zijn internationale topmerken. In China kelderde de verkoop echter met bijna 17%.<\/p>\n","protected":false},"author":5,"featured_media":102922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[43],"company":[241],"topic":[88],"region":[90],"class_list":["post-158111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","extra-plus","company-ab-inbev","topic-bedrijfsresultaten","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alcoholvrij bier helpt AB InBev boven op de Chinese kater - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/alcoholvrij-bier-helpt-ab-inbev-boven-op-de-chinese-kater\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alcoholvrij bier helpt AB InBev boven op de Chinese kater - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"AB InBev heeft in het derde kwartaal beter gepresteerd dan verwacht. De grootste brouwer ter wereld profiteert van de sterke vraag naar alcoholvrij bier, kant-en-klare cocktails en zijn internationale topmerken. 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