{"id":158168,"date":"2026-10-30T09:23:24","date_gmt":"2026-10-30T08:23:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158168"},"modified":"2026-10-30T09:23:26","modified_gmt":"2026-10-30T08:23:26","slug":"goedkopere-cacao-bezorgt-consumenten-weer-trek-in-mondelez","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/goedkopere-cacao-bezorgt-consumenten-weer-trek-in-mondelez\/","title":{"rendered":"Goedkopere cacao bezorgt consumenten weer trek in Mondelez"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Na jaren van peperdure cacao en stevige prijsverhogingen ziet <strong>Mondelez <\/strong>de volumes herstellen: de fabrikant van Oreo, C\u00f4te d&#8217;Or en Toblerone groeit weer door meer te verkopen, in plaats van alleen meer te vragen. Toch blijft topman Dirk Van de Put op zijn hoede: vooral Amerikaanse consumenten houden de vinger op de knip.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consumenten kopen meer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De cacaocrisis lijkt voor Mondelez eindelijk haar scherpste kantjes te verliezen. Dankzij dalende grondstofkosten en een aantrekkende verkoop overtrof de snackgigant in het derde kwartaal de winstverwachtingen van analisten. De aangepaste winst bedroeg 78 dollarcent (70 eurocent) per aandeel, tegenover een verwachte 71 dollarcent (64 eurocent).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisch groeide de omzet met 2,1%, maar vooral de samenstelling van die groei stemt optimistisch. Waar prijsverhogingen de afgelopen jaren de omzet moesten redden, nemen consumenten nu opnieuw meer producten af. De volumes en productmix droegen 1,8 procentpunt bij aan de groei, tegenover slechts 0,3 procentpunt uit prijsverhogingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maar niet overal loopt het even vlot. Latijns-Amerika boekte 12% omzetgroei en Azi\u00eb, het Midden-Oosten en Afrika groeiden met 8,2%. In Europa daalde de omzet daarentegen met 3,3%. Noord-Amerika beperkte de groei tot 1,1%, al stabiliseerden de verkoopvolumes er na een terugval een jaar eerder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amerikaanse consument blijft op dieet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Van de Put waarschuwt dat de Amerikaanse consument het nog steeds moeilijk heeft. Hoge energie- en brandstofprijzen knagen aan het beschikbare budget, waardoor snacks sneller van het boodschappenlijstje verdwijnen. Concurrent <strong>Hershey <\/strong>vreest zelfs dat de <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/mondelez-misses-third-quarter-sales-estimates-2026-10-29\/\">inflatie op de snoepverkoop tijdens Halloween zal wegen<\/a>, aldus Reuters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mondelez zoekt intussen nieuwe groeikansen buiten de klassieke chocoladerepen en koekjes. De groep neemt Undercover Snacks over, een producent van met chocolade omhulde quinoasnacks. Daarmee wil het concern sterker doorbreken in de markt voor snacks die verwennerij combineren met een gezonder imago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na jaren van peperdure cacao en stevige prijsverhogingen ziet Mondelez de volumes herstellen: de fabrikant van Oreo, C\u00f4te d&#8217;Or en Toblerone groeit weer door meer te verkopen, in plaats van alleen meer te vragen. Toch blijft topman Dirk Van de Put op zijn hoede: vooral Amerikaanse consumenten houden de vinger op de knip.<\/p>\n","protected":false},"author":5,"featured_media":146628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[251],"topic":[88],"region":[],"class_list":["post-158168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-mondelez","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goedkopere cacao bezorgt consumenten weer trek in Mondelez - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/goedkopere-cacao-bezorgt-consumenten-weer-trek-in-mondelez\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goedkopere cacao bezorgt consumenten weer trek in Mondelez - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Na jaren van peperdure cacao en stevige prijsverhogingen ziet Mondelez de volumes herstellen: de fabrikant van Oreo, C\u00f4te d&#039;Or en Toblerone groeit weer door meer te verkopen, in plaats van alleen meer te vragen. 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