{"id":158205,"date":"2026-10-30T12:28:14","date_gmt":"2026-10-30T11:28:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158205"},"modified":"2026-10-30T12:28:16","modified_gmt":"2026-10-30T11:28:16","slug":"amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/","title":{"rendered":"Amazon ziet webwinkel slabakken te midden van AI-tumult"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Terwijl <strong>Amazons <\/strong>clouddiensten recordgroei boeken, hapert de motor van de webwinkel. De productverkopen groeien amper 2% en ook de advertentie-inkomsten verliezen vaart. Bovendien dreigen AI-shoppingassistenten het lucratieve verdienmodel van de e-commercereus onder druk te zetten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vroegere Prime Day<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De kwartaalcijfers van Amazon tonen twee gezichten. De Amerikaanse technologiereus zag zijn totale omzet in het derde kwartaal met 12% stijgen tot 201,9 miljard dollar (181,4 miljard euro), maar de eigenlijke retailactiviteiten groeien aanzienlijk trager. De rechtstreekse productverkopen stegen met amper 2% tot 68,5 miljard dollar (61,5 miljard euro), het laagste groeitempo in drie jaar. Het is een schril contrast met de clouddienst AWS, die met 39% groeide tot 46 miljard dollar (41,3 miljard euro).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een belangrijke verklaring is de verschuiving van koopjesfestival Prime Day van het derde naar het tweede kwartaal. Volgens Amazon zou de totale omzetgroei zonder dat kalendereffect ongeveer vier procentpunten hoger hebben gelegen. Toch groeit de bezorgdheid over de consumptievraag en de toenemende concurrentie in e-commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ook advertentiemachine hapert<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ook de lucratieve advertentietak vertoont de eerste barsten. De inkomsten stegen weliswaar met 11% tot 19,6 miljard dollar (17,6 miljard euro), maar dat is de traagste groei sinds Amazon in 2020 afzonderlijke cijfers over die activiteit begon te publiceren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertenties vormen nochtans een belangrijke winstbron voor het platform, maar dat model staat mogelijk voor een ingrijpende verandering door de opkomst van AI-shoppingagenten. Als consumenten niet langer zelf door productpagina&#8217;s bladeren of op gesponsorde zoekresultaten klikken, riskeert Amazon niet alleen advertentie-inkomsten maar ook een deel van zijn rechtstreekse klantrelatie te verliezen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alexa moet klanten binnen Amazon houden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon zet intussen zelf volop in op AI-gestuurd winkelen. Meer dan 400 miljoen klanten gebruikten de afgelopen twaalf maanden Alexa for Shopping, de eigen AI-shoppingassistent. Volgens het bedrijf besteden gebruikers gemiddeld 50% meer per bestelling dan klanten die de technologie niet gebruiken. Dat bewijst echter nog niet dat de AI-assistent consumenten daadwerkelijk meer doet kopen. Mogelijk zijn de gebruikers sowieso al intensievere Amazon-klanten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon probeert tegelijk zijn positie in dagelijkse boodschappen en huishoudelijke producten te versterken. Die categorie\u00ebn vertegenwoordigen inmiddels ongeveer de helft van alle verkochte artikelen en groeien volgens het bedrijf ongeveer drie keer zo snel als de rest van het assortiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook bezorgsnelheid blijft een speerpunt. In het derde kwartaal leverde Amazon meer dan 1,5 miljard artikelen dezelfde dag of de volgende ochtend aan Prime-klanten. De ultrasnelle bezorgdienst Amazon Now is inmiddels beschikbaar in ruim 450 steden en gemeenten wereldwijd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terwijl Amazons clouddiensten recordgroei boeken, hapert de motor van de webwinkel. De productverkopen groeien amper 2% en ook de advertentie-inkomsten verliezen vaart. Bovendien dreigen AI-shoppingassistenten het lucratieve verdienmodel van de e-commercereus onder druk te zetten.<\/p>\n","protected":false},"author":5,"featured_media":154450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[1467],"people":[],"extra":[43],"company":[206],"topic":[88],"region":[207],"class_list":["post-158205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-artificiele-intelligentie","extra-plus","company-amazon","topic-bedrijfsresultaten","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon ziet webwinkel slabakken te midden van AI-tumult - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon ziet webwinkel slabakken te midden van AI-tumult - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Terwijl Amazons clouddiensten recordgroei boeken, hapert de motor van de webwinkel. De productverkopen groeien amper 2% en ook de advertentie-inkomsten verliezen vaart. Bovendien dreigen AI-shoppingassistenten het lucratieve verdienmodel van de e-commercereus onder druk te zetten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T11:28:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T11:28:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Amazon_19-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Amazon ziet webwinkel slabakken te midden van AI-tumult\",\"datePublished\":\"2026-10-30T11:28:14+00:00\",\"dateModified\":\"2026-10-30T11:28:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Amazon_19-1-1.jpg\",\"keywords\":[\"Artifici\u00eble Intelligentie\"],\"articleSection\":[\"Algemeen\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/\",\"name\":\"Amazon ziet webwinkel slabakken te midden van AI-tumult - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Amazon_19-1-1.jpg\",\"datePublished\":\"2026-10-30T11:28:14+00:00\",\"dateModified\":\"2026-10-30T11:28:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Amazon_19-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Amazon_19-1-1.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon ziet webwinkel slabakken te midden van AI-tumult\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon ziet webwinkel slabakken te midden van AI-tumult - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/","og_locale":"nl_NL","og_type":"article","og_title":"Amazon ziet webwinkel slabakken te midden van AI-tumult - RetailDetail BE","og_description":"Terwijl Amazons clouddiensten recordgroei boeken, hapert de motor van de webwinkel. De productverkopen groeien amper 2% en ook de advertentie-inkomsten verliezen vaart. Bovendien dreigen AI-shoppingassistenten het lucratieve verdienmodel van de e-commercereus onder druk te zetten.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/","og_site_name":"RetailDetail BE","article_published_time":"2026-10-30T11:28:14+00:00","article_modified_time":"2026-10-30T11:28:16+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Amazon_19-1-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Amazon ziet webwinkel slabakken te midden van AI-tumult","datePublished":"2026-10-30T11:28:14+00:00","dateModified":"2026-10-30T11:28:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/"},"wordCount":391,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Amazon_19-1-1.jpg","keywords":["Artifici\u00eble Intelligentie"],"articleSection":["Algemeen"],"inLanguage":"nl-NL","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/","name":"Amazon ziet webwinkel slabakken te midden van AI-tumult - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Amazon_19-1-1.jpg","datePublished":"2026-10-30T11:28:14+00:00","dateModified":"2026-10-30T11:28:16+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Amazon_19-1-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Amazon_19-1-1.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-ziet-webwinkel-slabakken-te-midden-van-ai-tumult\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Amazon ziet webwinkel slabakken te midden van AI-tumult"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Amazon_19-1-1.jpg","_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=158205"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158205\/revisions"}],"predecessor-version":[{"id":158211,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158205\/revisions\/158211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/154450"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=158205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=158205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=158205"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=158205"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=158205"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=158205"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=158205"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=158205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}