{"id":158225,"date":"2026-10-30T14:07:07","date_gmt":"2026-10-30T13:07:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158225"},"modified":"2026-10-30T14:07:09","modified_gmt":"2026-10-30T13:07:09","slug":"ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/","title":{"rendered":"AVA trekt naar de binnensteden met drie kerstpop-ups"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AVA <\/strong>opent de komende weken drie tijdelijke kerstwinkels in Antwerpen, Brussel en Genk. De Belgische retailer kiest bewust voor drukke stadslocaties en gebruikt de pop-ups tegelijk als proeftuin voor compactere winkelconcepten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe klanten bereiken<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Op zaterdag 31 oktober opent AVA zijn eerste kerstpop-up in de Antwerpse Stadsfeestzaal op de Meir. Brussel volgt op 2 november aan de Anspachlaan en Genk op 14 november in Shopping 1. De drie tijdelijke winkels hebben een gemiddelde oppervlakte van 230 m\u00b2 en bieden elk meer dan 1.200 verschillende kerstproducten aan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het assortiment focust op kerstdecoratie, kaarsen, cadeaupapier en feestelijke tafelaankleding. Voor grotere artikelen, zoals kunstkerstbomen en kerstverlichting, verwijst AVA klanten naar zijn 53 reguliere winkels en webshop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proeftuin voor stadswinkels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opvallender dan het kerstassortiment is de locatiekeuze. AVA vestigde zijn winkels traditioneel langs grote invalswegen, maar zoekt nu nadrukkelijk de binnenstad op. De retailer experimenteert al met een compacter stadsconcept, onder meer in Leuven. \u201cWe kiezen resoluut voor passage op toplocaties in de stadskern. Zo brengen we de kerstmagie n\u00f3g dichter bij onze klanten\u201d, zegt co-CEO Fay Van Weddingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De tijdelijke winkels dienen niet alleen om extra klanten aan te trekken. AVA wil ook onderzoeken hoe het zijn winkelconcept kan aanpassen aan veranderend consumentengedrag. \u201cDe consument vandaag vult die bereikbaarheid anders in dan pakweg tien jaar geleden. Daar moeten we ons als organisatie aan aanpassen\u201d, aldus Van Weddingen. Volgens de topvrouw leveren de pop-ups waardevolle inzichten op over logistiek, dienstverlening en winkelinrichting, als mogelijke opstap naar een bredere uitrol van compacte stadswinkels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen schrik voor kannibalisatie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AVA verwacht niet dat de tijdelijke vestigingen omzet zullen afsnoepen van bestaande winkels. De retailer mikt op een ander, complementair publiek: consumenten die tijdens het winkelen in de binnenstad spontaan binnenlopen, maar niet noodzakelijk een reguliere AVA-winkel zouden bezoeken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medewerkers van nabijgelegen AVA-winkels helpen bij de opbouw en uitbating. Zo wil de keten ook in het tijdelijke concept zijn vertrouwde advies en service behouden. Tijdens de eindejaarsperiode voorziet AVA op verschillende locaties ook extra zondagsopeningen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AVA opent de komende weken drie tijdelijke kerstwinkels in Antwerpen, Brussel en Genk. De Belgische retailer kiest bewust voor drukke stadslocaties en gebruikt de pop-ups tegelijk als proeftuin voor compactere winkelconcepten.<\/p>\n","protected":false},"author":5,"featured_media":158226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[655],"topic":[264,221],"region":[90],"class_list":["post-158225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-ava","topic-winkelconcept","topic-winkelopeningen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVA trekt naar de binnensteden met drie kerstpop-ups - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVA trekt naar de binnensteden met drie kerstpop-ups - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"AVA opent de komende weken drie tijdelijke kerstwinkels in Antwerpen, Brussel en Genk. De Belgische retailer kiest bewust voor drukke stadslocaties en gebruikt de pop-ups tegelijk als proeftuin voor compactere winkelconcepten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T13:07:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T13:07:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/AVA-kerstpop-up-e1793365561967.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1617\" \/>\n\t<meta property=\"og:image:height\" content=\"1237\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"AVA trekt naar de binnensteden met drie kerstpop-ups\",\"datePublished\":\"2026-10-30T13:07:07+00:00\",\"dateModified\":\"2026-10-30T13:07:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/AVA-kerstpop-up-e1793365561967.webp\",\"articleSection\":[\"Algemeen\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/\",\"name\":\"AVA trekt naar de binnensteden met drie kerstpop-ups - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/AVA-kerstpop-up-e1793365561967.webp\",\"datePublished\":\"2026-10-30T13:07:07+00:00\",\"dateModified\":\"2026-10-30T13:07:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/AVA-kerstpop-up-e1793365561967.webp\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/AVA-kerstpop-up-e1793365561967.webp\",\"width\":1617,\"height\":1237},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AVA trekt naar de binnensteden met drie kerstpop-ups\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AVA trekt naar de binnensteden met drie kerstpop-ups - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/","og_locale":"nl_NL","og_type":"article","og_title":"AVA trekt naar de binnensteden met drie kerstpop-ups - RetailDetail BE","og_description":"AVA opent de komende weken drie tijdelijke kerstwinkels in Antwerpen, Brussel en Genk. De Belgische retailer kiest bewust voor drukke stadslocaties en gebruikt de pop-ups tegelijk als proeftuin voor compactere winkelconcepten.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/","og_site_name":"RetailDetail BE","article_published_time":"2026-10-30T13:07:07+00:00","article_modified_time":"2026-10-30T13:07:09+00:00","og_image":[{"width":1617,"height":1237,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/AVA-kerstpop-up-e1793365561967.webp","type":"image\/webp"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"AVA trekt naar de binnensteden met drie kerstpop-ups","datePublished":"2026-10-30T13:07:07+00:00","dateModified":"2026-10-30T13:07:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/"},"wordCount":329,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/AVA-kerstpop-up-e1793365561967.webp","articleSection":["Algemeen"],"inLanguage":"nl-NL","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/","name":"AVA trekt naar de binnensteden met drie kerstpop-ups - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/AVA-kerstpop-up-e1793365561967.webp","datePublished":"2026-10-30T13:07:07+00:00","dateModified":"2026-10-30T13:07:09+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/AVA-kerstpop-up-e1793365561967.webp","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/AVA-kerstpop-up-e1793365561967.webp","width":1617,"height":1237},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/ava-trekt-naar-de-binnensteden-met-drie-kerstpop-ups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"AVA trekt naar de binnensteden met drie kerstpop-ups"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/AVA-kerstpop-up-e1793365561967.webp","_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=158225"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158225\/revisions"}],"predecessor-version":[{"id":158227,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158225\/revisions\/158227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/158226"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=158225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=158225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=158225"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=158225"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=158225"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=158225"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=158225"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=158225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}