{"id":158393,"date":"2026-11-03T10:59:19","date_gmt":"2026-11-03T09:59:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158393"},"modified":"2026-11-03T10:59:20","modified_gmt":"2026-11-03T09:59:20","slug":"primark-ziet-ondanks-trage-verkoop-groeikansen-in-europa-de-vs-en-het-midden-oosten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/primark-ziet-ondanks-trage-verkoop-groeikansen-in-europa-de-vs-en-het-midden-oosten\/","title":{"rendered":"Primark wil Britse initiatieven uitrollen naar Europa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In een lastige economische context staat de winstgevendheid van <strong>Primark<\/strong> onder druk. Toch verwacht de moderetailer in de aanloop naar de afsplitsing van moederbedrijf <strong>AB Foods<\/strong> door te groeien dankzij investeringen in productaanbod, marketing en digitalisering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voortbouwen op wat goed heeft gewerkt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In het gebroken boekjaar dat eindigde op 12 september, noteert Primark een omzetstijging met 2% naar 9,8 miljard pond (11,75 miljard euro). Winkelopeningen \u2013 zowel eigen filialen als franchisewinkels \u2013 droegen 5% bij tot die groei. Maar een \u201cuitdagend bedrijfsklimaat en macro-economische tegenwind\u201d veroorzaakte wel een daling van de bedrijfswinst met 12% naar 1 miljard pond (1,2 miljard euro). Investeringen in prijsbeleid, marketing en digitale initiatieven hielden de bedrijfswinstmarge op 10,2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De vergelijkbare omzet steeg met 0,5% in het Verenigd Koninkrijk maar daalde met 4,7% in Europa. Succesvolle initiatieven in het VK wil de retailer nu uitrollen naar het continent. \u201cOnze belangrijkste prioriteitsgebieden, het Verenigd Koninkrijk en dameskleding, lieten groei zien en presteerden beter dan onze andere markten en categorie\u00ebn\u201d, zegt CEO George Weston van eigenaar ABF in het persbericht. \u201cWe bouwen nu voort op wat goed heeft gewerkt en passen dezelfde focus en investeringen toe op onze Europese markten en andere productcategorie\u00ebn.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Op schema voor afsplitsing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hij verwijst daarbij onder andere naar expansie via franchise, de verbetering van het productaanbod en de prijs-kwaliteitverhouding, investeringen in marketing en digitalisering, en naar de beslissing om thuisbezorging in Groot-Brittanni\u00eb te introduceren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primark verwacht dat de verdere uitbreiding van het winkelnetwerk in Europa, de VS en franchisemarkten in 2027 ongeveer 4% zal bijdragen aan de omzetgroei. De aangepaste operationele marge zal in 2027 naar verwachting rond de 10% schommelen. Weston zegt ook dat het bedrijf op schema ligt om de afsplitsing van Primark in december 2027 af te ronden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In een lastige economische context staat de winstgevendheid van Primark onder druk. Toch verwacht de moderetailer in de aanloop naar de afsplitsing van moederbedrijf AB Foods door te groeien dankzij investeringen in productaanbod, marketing en digitalisering.<\/p>\n","protected":false},"author":10,"featured_media":154548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[229,230],"topic":[88],"region":[],"class_list":["post-158393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-ab-foods","company-primark","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark wil Britse initiatieven uitrollen naar Europa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In een lastige economische context staat de winstgevendheid van Primark onder druk. 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