{"id":158461,"date":"2026-11-04T10:01:07","date_gmt":"2026-11-04T09:01:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158461"},"modified":"2026-11-04T10:01:12","modified_gmt":"2026-11-04T09:01:12","slug":"asda-hijst-voormalige-topman-van-morrisons-aan-boord","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/asda-hijst-voormalige-topman-van-morrisons-aan-boord\/","title":{"rendered":"Asda hijst voormalige topman van Morrisons aan boord"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De Britse supermarktketen <strong>Asda <\/strong>benoemt David Potts (ex-<strong>Morrisons<\/strong>) met onmiddellijke ingang tot CEO om de keten nieuw leven in te blazen. Huidig topman Allan Leighton zet een stap opzij als niet-uitvoerend voorzitter, hoewel hij pas twee jaar geleden terugkeerde naar de retailgroep.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Weer enige groei&#8221;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Potts stond tot 2023 acht jaar aan het hoofd van concurrerende keten Morrisons. In die periode begeleidde hij een ommekeer bij de supermarktketen, die daarna werd overgenomen door de Amerikaanse private-equityspeler Clayton, Dubilier &amp; Rice. Voor zijn tijd bij Morrisons was Potts CEO van Tesco in Ierland, van de Britse activiteiten en van de Aziatische divisie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Asda was Leighton al van plan om zich terug te trekken uit de dagelijkse leiding van de groep. Hij keerde in 2024 terug naar het bedrijf, meer dan twintig jaar nadat hij er eerder al CEO was geweest. \u201cDe voorbije twee jaar hebben wij het bedrijf gestabiliseerd en het opnieuw enige groei bezorgd\u201d, zegt Leighton. \u201cDavid heeft een uitzonderlijk palmares in onze sector, zijn ervaring is precies wat wij nu nodig hebben voor de volgende fase van onze transformatie en daarna, en het zal geweldig zijn om met hem samen te werken.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op prijzen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Potts zei dat Asda \u201cgoede vooruitgang heeft geboekt, maar dat er nog aanzienlijke kansen blijven\u201d om de verkoop aan te zwengelen, met de nadruk op lage prijzen voor shoppers. \u201cDoor elke week verbeteringen aan te brengen in het winkelbezoek, die klanten kunnen ervaren en in hun portemonnee voelen, zullen wij het bedrijf nieuw leven inblazen\u201d, verklaarde hij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vorig jaar brachten problemen met een IT-upgrade de beschikbaarheid van producten in de moeilijkheden. Dat raakte ook de verkoop en woog op het resultaat. In augustus meldde Asda echter dat de verkoop in het lopende kwartaal opnieuw groeide. Dat gebeurde voor het eerst in twee jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Britse supermarktketen Asda benoemt David Potts (ex-Morrisons) met onmiddellijke ingang tot CEO om de keten nieuw leven in te blazen. Huidig topman Allan Leighton zet een stap opzij als niet-uitvoerend voorzitter, hoewel hij pas twee jaar geleden terugkeerde naar de retailgroep.<\/p>\n","protected":false},"author":5,"featured_media":149051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1219,378,202],"topic":[478],"region":[283],"class_list":["post-158461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-asda-2","company-morrisons","company-tesco","topic-managementwissel","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asda hijst voormalige topman van Morrisons aan boord - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/asda-hijst-voormalige-topman-van-morrisons-aan-boord\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asda hijst voormalige topman van Morrisons aan boord - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Britse supermarktketen Asda benoemt David Potts (ex-Morrisons) met onmiddellijke ingang tot CEO om de keten nieuw leven in te blazen. 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