{"id":158530,"date":"2026-11-04T15:34:47","date_gmt":"2026-11-04T14:34:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158530"},"modified":"2026-11-04T15:34:49","modified_gmt":"2026-11-04T14:34:49","slug":"lego-opent-derde-belgische-winkel-in-brugge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/lego-opent-derde-belgische-winkel-in-brugge\/","title":{"rendered":"Lego opent derde Belgische winkel in Brugge"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158536\" data-id=\"158536\" data-aspect-ratio=\"1024 \/ 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\/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158532\" data-id=\"158532\" 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data-id=\"158533\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158534\" data-id=\"158534\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158535\" data-id=\"158535\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2.jpg 1600w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lego <\/strong>krijgt er een Belgisch vlaggenschip bij: in de zomer van 2027 opent de speelgoedfabrikant een nieuwe winkel op de Markt in Brugge. Het wordt de derde offici\u00eble Lego Store in Belgi\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">325 m\u00b2 winkeloppervlakte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nieuwe Lego Store komt op de hoek van de Markt en de Breidelstraat, vlak bij het Belfort. De winkel krijgt een verkoopoppervlakte van 325 m\u00b2 en zal een breed assortiment Lego-sets aanbieden, waaronder producten die exclusief verkrijgbaar zijn in de eigen winkels en webshop van de speelgoedfabrikant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naast het assortiment zet Lego in op winkelbeleving. Bezoekers zullen er onder meer hun eigen minifiguren kunnen samenstellen, losse bouwstenen kunnen kopen via de zogenaamde Pick a Brick-muur en deelnemen aan bouwactiviteiten en evenementen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fysieke winkels blijven belangrijk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met de opening in Brugge onderstreept Lego het belang van fysieke winkels binnen zijn retailstrategie. &#8220;Fysieke winkels blijven een belangrijk onderdeel van onze identiteit: ze laten mensen op een tastbare, persoonlijke manier kennismaken met Lego Play&#8221;, zegt Amy Pearson, Senior Marketing Director Lego Retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook de locatie is een bewuste keuze. Volgens Didier Kerckhof, managing director van verhuurder Vabeld, moet de winkel op de Markt zowel toeristen als lokale bezoekers aantrekken. De exacte openingsdatum wordt later bekendgemaakt. Lego start binnenkort met de aanwerving van personeel voor de nieuwe vestiging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego krijgt er een Belgisch vlaggenschip bij: in de zomer van 2027 opent de speelgoedfabrikant een nieuwe winkel op de Markt in Brugge. Het wordt de derde offici\u00eble Lego Store in Belgi\u00eb.<\/p>\n","protected":false},"author":5,"featured_media":158536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[2060],"people":[],"extra":[43],"company":[760],"topic":[197,221],"region":[182],"class_list":["post-158530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","tag-speelgoed","extra-plus","company-lego","topic-expansie","topic-winkelopeningen","region-west-vlaanderen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego opent derde Belgische winkel in Brugge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/lego-opent-derde-belgische-winkel-in-brugge\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lego opent derde Belgische winkel in Brugge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lego krijgt er een Belgisch vlaggenschip bij: in de zomer van 2027 opent de speelgoedfabrikant een nieuwe winkel op de Markt in Brugge. 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