{"id":158548,"date":"2026-11-04T17:04:23","date_gmt":"2026-11-04T16:04:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158548"},"modified":"2026-11-04T17:14:53","modified_gmt":"2026-11-04T16:14:53","slug":"italiaanse-traiteurketen-prego-opent-eerste-franchisewinkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/italiaanse-traiteurketen-prego-opent-eerste-franchisewinkel\/","title":{"rendered":"Italiaanse traiteurketen Prego! opent eerste franchisewinkel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Drie jaar na de opening van de eerste vestiging zet <strong>Prego!<\/strong> een nieuwe stap in zijn groeiverhaal: op 6 november opent de Belgische Italiaanse traiteur in Montigny-le-Tilleul zijn allereerste franchisewinkel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">19de vestiging in Belgi\u00eb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De eerste franchisenemer van Prego! is Geoffrey Piccicuto, die bij hypermarkt Cora verantwoordelijk was voor het Italiaanse kruideniersassortiment. Met zijn jarenlange ervaring in foodretail, zijn passie voor de Italiaanse keuken en zijn Siciliaanse roots bleek hij de perfecte match voor het traiteurconcept. In Montigny-le-Tilleul opent hij de 19de vestiging in Belgi\u00eb \u00e9n de eerste franchisewinkel van de keten. De zaak ligt langs een drukke verbindingsweg, vlak bij de ring rond Charleroi, en beschikt een ruime parking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWat mij bij Prego! meteen aansprak, was natuurlijk de kwaliteit van de producten, maar ook hun kijk op de Italiaanse keuken. Je vindt er echte referenties en producten die veel dichter aanleunen bij wat je in Itali\u00eb tegenkomt. Met franchise blijf je bovendien ondernemer, maar vertrek je wel van een bestaand concept, met producten, processen en begeleiding.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op Belgi\u00eb, Luxemburg en Frankrijk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDe grootste uitdaging wordt om mensen het concept te laten ontdekken\u201d, beseft hij. \u201cPrego! is lokaal nog niet overal even bekend, maar wat ik tijdens mijn opleiding heb gezien, is heel positief: zodra mensen de producten leren kennen, komen ze terug. Mijn eerste doel is dus eenvoudig: ervoor zorgen dat ze die eerste keer binnenstappen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prego! werd in 2023 opgericht met een focus op verse pasta en bereide gerechten ge\u00efnspireerd op de Italiaanse traditie. Het concept groeide snel via verschillende formaten, van eigen winkels in winkelstraten en shoppingcenters tot corners bij <strong>Carrefour<\/strong>. In maart kondigde het bedrijf aan dat het <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/prego-wil-groei-versnellen-via-franchise\/\">op zoek ging naar franchisepartners<\/a> om verder te groeien in Belgi\u00eb, Luxemburg en Frankrijk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drie jaar na de opening van de eerste vestiging zet Prego! een nieuwe stap in zijn groeiverhaal: op 6 november opent de Belgische Italiaanse traiteur in Montigny-le-Tilleul zijn allereerste franchisewinkel. <\/p>\n","protected":false},"author":3,"featured_media":158549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1631],"topic":[197,247],"region":[90],"class_list":["post-158548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-prego","topic-expansie","topic-franchise","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italiaanse traiteurketen Prego! 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