{"id":158577,"date":"2026-11-05T10:38:35","date_gmt":"2026-11-05T09:38:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158577"},"modified":"2026-11-05T10:38:37","modified_gmt":"2026-11-05T09:38:37","slug":"kraft-heinz-verkoopt-koffiemerken-om-herstel-te-financieren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/kraft-heinz-verkoopt-koffiemerken-om-herstel-te-financieren\/","title":{"rendered":"Kraft Heinz verkoopt koffiemerken om herstel te financieren"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Kraft Heinz<\/strong> neemt afscheid van het grootste deel van zijn Noord-Amerikaanse koffieactiviteiten. De verkoop van merken als Maxwell House, Gevalia en Tassimo moet de schuldenlast verlichten en ruimte cre\u00ebren voor nieuwe investeringen. Intussen blijft de omzet dalen, al presteert het voedingsconcern beter dan verwacht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op rendabelere merken<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kraft Heinz verkoopt 70% van zijn Noord-Amerikaanse koffietak aan investeringsmaatschappij One Rock Capital Partners. De transactie waardeert de activiteiten op 650 miljoen dollar (577 miljoen euro). Kraft Heinz behoudt een minderheidsbelang van 30% en verwacht de verkoop medio 2027 af te ronden. De deal omvat zeven koffiemerken, waaronder Maxwell House, Gevalia, Tassimo, Ethical Bean en Sanka. De activiteiten vertegenwoordigen ongeveer 3% van de groepsomzet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor topman Steve Cahillane past de verkoop in een bredere sanering van de merkenportefeuille. Kort na zijn aantreden in januari zette hij de geplande opsplitsing van Kraft Heinz in twee afzonderlijke bedrijven in de koelkast. Hij wil eerst de bestaande activiteiten weer op de rails krijgen. Daarvoor trekt het concern 700 miljoen dollar (621 miljoen euro) extra uit voor marketing en innovatie, onder meer voor eiwitrijke producten en dranken met toegevoegde elektrolyten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Teleurstellende&#8221; inflatie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De kwartaalcijfers tonen waarom die koerswijziging nodig is. In het derde kwartaal daalde de omzet met 2% tot 6,1 miljard dollar (5,41 miljard euro). De autonome omzet kromp met 1,1%, volledig door lagere verkoopvolumes. Vooral Noord-Amerika presteerde zwak, met een volumedaling van 2,4%. De operationele winst zakte met 14,6% tot 900 miljoen dollar (799 miljoen euro). Toch overtrof Kraft Heinz de verwachtingen van analisten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De Amerikaanse consument blijft prijsbewust. Jarenlange prijsverhogingen hebben de verkoopvolumes uitgehold en consumenten naar goedkopere alternatieven gedreven. Intussen zetten hogere logistieke kosten en grondstofprijzen opnieuw druk op de marges. &#8220;Er is duidelijk meer inflatie. Dat is teleurstellend, maar het is de realiteit. Een groot deel daarvan komt door logistiek, brandstof en sommige grondstoffen&#8221;, zei Cahillane. Hij verwacht dan ook dat producenten volgend jaar opnieuw hun prijzen zullen verhogen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toch ziet Kraft Heinz tekenen van herstel. Het concern rekent voor heel 2026 nu op een autonome omzetdaling van 0,5% tot 1,25%, tegenover een eerdere prognose van 0,5% tot 2%. Ook de winstverwachting gaat omhoog. &#8220;Ons operationele plan om de Amerikaanse activiteiten te herstellen en de internationale groei te versnellen, ligt op schema&#8221;, aldus Cahillane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Heinz neemt afscheid van het grootste deel van zijn Noord-Amerikaanse koffieactiviteiten. De verkoop van merken als Maxwell House, Gevalia en Tassimo moet de schuldenlast verlichten en ruimte cre\u00ebren voor nieuwe investeringen. Intussen blijft de omzet dalen, al presteert het voedingsconcern beter dan verwacht.<\/p>\n","protected":false},"author":5,"featured_media":158578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[959],"topic":[88,281],"region":[207],"class_list":["post-158577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-kraft-heinz","topic-bedrijfsresultaten","topic-overname","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft Heinz verkoopt koffiemerken om herstel te financieren - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/kraft-heinz-verkoopt-koffiemerken-om-herstel-te-financieren\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Heinz verkoopt koffiemerken om herstel te financieren - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Kraft Heinz neemt afscheid van het grootste deel van zijn Noord-Amerikaanse koffieactiviteiten. 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