{"id":1586,"date":"2012-04-22T10:33:48","date_gmt":"2012-04-22T10:33:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/belgische-investeringsfirma-koopt-deel-amerikaanse-popchips\/"},"modified":"2012-04-22T10:33:48","modified_gmt":"2012-04-22T10:33:48","slug":"belgische-investeringsfirma-koopt-deel-amerikaanse-popchips","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/belgische-investeringsfirma-koopt-deel-amerikaanse-popchips\/","title":{"rendered":"Belgische investeringsfirma koopt deel Amerikaanse Popchips"},"content":{"rendered":"

Kruising van popcorn en chips<\/h2>\n

Popchips produceert sinds vijf jaar chips zonder vet- of kleurstoffen<\/strong> en gebruikt daartoe een fabricageproc\u00e9d\u00e9 dat veel weg heeft van dat van popcorn: de schijfjes aardappel worden namelijk onder hoge druk opgewarmd en zo gedroogd, in plaats van ze te frituren of in de oven te bakken (zoals de traditionele chipsfabrikanten doen).<\/p>\n

\u00a0<\/p>\n

Popchips is gevestigd in Los Angeles en telt zowat 80 medewerkers. Het bedrijf realiseert een jaaromzet van 75 miljoen dollar (ca. 60 miljoen euro). De chips zijn te koop in supermarkten, hotels en in de vliegtuigen van Virgin America<\/strong>.\u00a0Popchips ging vorige maand ook van start in Groot-Brittanni\u00eb, meteen de eerste buitenlandse markt voor Popchips.<\/p>\n

\u00a0<\/p>\n

InBev-families<\/h2>\n

Verlinvest is de holding van de brouwerfamilies de Spoelberch en de M\u00e9vius van InBev. Eerder dit jaar investeerde de groep al in Cuisine Asia<\/strong>, de holding boven India’s grootste uitbater van restaurantketens Blue Foods, en nu is er dus de participatie in Popchips:\u00a0“De familie wil buiten de biersector diversifi\u00ebren<\/a>, al zijn we met Popchips niet al te ver afgedwaald”, zegt Eric Melloul, directeur bij Verlinvest, in de San Francisco Business Times.\u00a0<\/p>\n

\u00a0<\/p>\n

Welk bedrag met de transactie gemoeid is, werd niet bekendgemaakt, maar\u00a0Alex Panos, managing director van het verkopende TSG Consumer Partner, spreekt van een “prachtige return” op hun investering. Daarnaast zou Verlinvest ook nog flink wat geld pompen in de Amerikaanse chipsproducent: CEO Keith Belling heeft het alleszins over een “significante investering”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kruising van popcorn en chips Popchips produceert sinds vijf jaar chips zonder vet- of kleurstoffen en gebruikt daartoe een fabricageproc\u00e9d\u00e9 dat veel weg heeft van dat van popcorn: de schijfjes aardappel worden namelijk onder hoge druk opgewarmd en zo gedroogd, in plaats van ze te frituren of in de oven te bakken (zoals de traditionele […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nBelgische investeringsfirma koopt deel Amerikaanse Popchips - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, 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