{"id":158652,"date":"2026-11-06T10:03:35","date_gmt":"2026-11-06T09:03:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158652"},"modified":"2026-11-06T10:03:37","modified_gmt":"2026-11-06T09:03:37","slug":"alcoholvrij-bier-moet-krimpende-biermarkt-redden-ook-ab-inbev-schakelt-versnelling-hoger","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/alcoholvrij-bier-moet-krimpende-biermarkt-redden-ook-ab-inbev-schakelt-versnelling-hoger\/","title":{"rendered":"Alcoholvrij bier moet krimpende biermarkt redden: ook AB InBev schakelt versnelling hoger"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Terwijl de klassieke bierconsumptie blijft dalen, boomt alcoholvrij bier. In Belgische supermarkten steeg de verkoop dit jaar met 25%. <strong>AB InBev<\/strong> maakt van alcoholvrije varianten daarom een strategische prioriteit en investeert volop in nieuwe producten en technologie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alcoholvrij verovert het bierschap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De Belgische biermarkt mag dan onder druk staan, alcoholvrij bier beleeft gouden tijden. In de supermarkten groeide het verkochte volume in 2026 met liefst 25%, goed voor bijna twee derde van de totale volumegroei op de Belgische biermarkt in dat kanaal. Het marktaandeel van alcoholvrij bier in Belgische supermarkten <a href=\"https:\/\/www.hln.be\/binnenland\/alcoholvrij-bier-steeds-populairder-groei-van-25-procent-in-belgische-supermarkten~a205d22a\/\">steeg zo van 3,2% in 2021 naar 6,7% dit jaar<\/a>, meldt AB InBev. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Nederland ligt dat aandeel al op 12,6%, wat volgens de brouwerijgigant aantoont dat er nog aanzienlijk groeipotentieel bestaat. &#8220;Alcoholvrij bier <a href=\"https:\/\/www.lecho.be\/entreprises\/alimentation-boisson\/confrontee-a-une-baisse-de-la-consommation-ab-inbev-fait-de-la-biere-sans-alcool-une-grosse-priorite\/10698761.html\">is een grote prioriteit voor ons bedrijf<\/a>&#8220;, zegt Adrien Mahieu, commercieel vicepresident voor Europa en het Midden-Oosten bij AB InBev, dan ook aan L&#8217;Echo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De grootste brouwer ter wereld moet wel op de kar springen, want de traditionele bierconsumptie staat internationaal onder druk. Eerder waarschuwden <strong>Heineken <\/strong>en <strong>Carlsberg <\/strong>al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-waarschuwt-afslankmiddelen-bedreigen-bierverkoop\/\">voor de verminderde appetijt<\/a>. Ook de Belgische bierconsumptie daalde vorig jaar met 3,2% en verloor over tien jaar bijna 20% van haar volume.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maar horeca blijft achter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AB InBev heeft inmiddels acht alcoholvrije bieren in zijn Belgische assortiment, waaronder Jupiler 0,0%, Corona Cero en Tripel Karmeliet alcoholvrij. Corona Cero zag zijn verkoopvolume in Belgische supermarkten tijdens de eerste negen maanden van 2026 met meer dan 10% stijgen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De brouwer zoekt daarnaast groei in fruitbieren, gearomatiseerde varianten en premiumproducten. Ook het segment Beyond Beer, met onder meer kant-en-klare cocktails en andere alcoholische dranken, groeit met 4%, terwijl de wereldwijde bieractiviteiten stagneren. AB InBev ziet bovendien kansen voor bieren met een laag alcoholpercentage, tussen 0,5% en 3,5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Dankzij de combinatie van deze strategie\u00ebn zijn we erin geslaagd onze verkoop in de Belgische handel te verhogen. In de horeca is het daarentegen moeilijker&#8221;, erkent Mahieu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terwijl de klassieke bierconsumptie blijft dalen, boomt alcoholvrij bier. In Belgische supermarkten steeg de verkoop dit jaar met 25%. AB InBev maakt van alcoholvrije varianten daarom een strategische prioriteit en investeert volop in nieuwe producten en technologie.<\/p>\n","protected":false},"author":5,"featured_media":158653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[43],"company":[241],"topic":[197,386,233],"region":[90],"class_list":["post-158652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","extra-plus","company-ab-inbev","topic-expansie","topic-fmcg","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alcoholvrij bier moet krimpende biermarkt redden: ook AB InBev schakelt versnelling hoger - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/alcoholvrij-bier-moet-krimpende-biermarkt-redden-ook-ab-inbev-schakelt-versnelling-hoger\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alcoholvrij bier moet krimpende biermarkt redden: ook AB InBev schakelt versnelling hoger - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Terwijl de klassieke bierconsumptie blijft dalen, boomt alcoholvrij bier. 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