{"id":158658,"date":"2026-11-06T10:59:32","date_gmt":"2026-11-06T09:59:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158658"},"modified":"2026-11-06T10:59:33","modified_gmt":"2026-11-06T09:59:33","slug":"de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/","title":{"rendered":"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology)"},"content":{"rendered":"\n

Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d<\/p>\n\n\n\n

Haal meer waarde uit promo-investeringen<\/h2>\n\n\n\n

\u201cWat me vaak opvalt is dat gesprekken over promoties vaak beginnen bij de promotiekalender: welke week, hoeveel korting, welk mechanisme\u2026 En elk jaar doet men precies hetzelfde. De promotiekalender is geen commerci\u00eble strategie, maar daar begint het vaak wel mee. Terwijl de eerste vraag eigenlijk moet zijn: wat wil je commercieel bereiken? Welk shoppergedrag wil je be\u00efnvloeden?\u201d<\/p>\n\n\n\n

Dat zegt oprichter en directeur Simone Caljouw van Promology. \u201cNa 25 jaar in marketing aan fabrikantenzijde, onder andere bij Perfetti van Melle, Wessanen en Philips, heb ik gezien hoeveel commerci\u00eble energie en budget er in promoties gaat zitten, maar ook hoe lastig het is om vast te stellen wat die investeringen echt opleveren. Wij helpen bedrijven om meer waarde te halen uit hun promotie-investeringen, niet alleen door achteraf naar de effectiviteit te kijken, maar door  de commerci\u00eble strategie, de shopperinzichten en de keuzes voor promoties beter op elkaar af te stemmen.\u201d<\/p>\n\n\n\n

\u201c2+3 acties nemen toe, maar is dat verstandig?\u201d<\/h2>\n\n\n\n

\u201cEen volle promotiekalender zegt nog niet of je een goeie promotiestrategie hebt\u201d, stelt ze. \u201cHet gaat niet om meer promoties, maar om betere commerci\u00eble beslissingen die bijdragen aan de groei en de winstgevendheid. In Belgi\u00eb heb ik door Focus Marketing Research een analyse laten maken van de promoties op wasmiddelen van 2022 tot nu, en dan zie je dat het aantal aanbiedingen met minstens 50% korting is gestegen van 38% in 2022 naar liefst 77% nu. We zien vooral steeds diepere kortingen. De vraag is wat dat uiteindelijk oplevert. 2+3 acties nemen toe, maar is dat verstandig?\u201d<\/p>\n\n\n\n

Ze begrijpt wel waarom fabrikanten en retailers zoveel promoties blijven doen: omdat ze wel degelijk een belangrijke commerci\u00eble functie vervullen. Retailers gebruiken ze voor traffic, of om het prijsimago te versterken, of om marktaandeel te verdedigen. Voor fabrikanten zijn promoties belangrijk om zichtbaarheid te krijgen, nieuwe consumenten aan te trekken, hun verkoopdoelstellingen te behalen\u2026 Daarnaast is er de concurrentiedruk: als iedereen in een categorie promoot, is het lastig om er als eerste uit te stappen.<\/p>\n\n\n\n

Een promo hoeft niet altijd winstgevend te zijn<\/h2>\n\n\n\n

Merken moeten dan ook niet stoppen met promoties, maar er wel kritischer naar kijken. \u201cWat leveren ze op? Niet iedere promotie die extra omzet genereert, cre\u00ebert ook extra waarde. De beste promotie is soms g\u00e9\u00e9n promotie. Anderzijds hoeft een promo niet altijd winstgevend te zijn: als je komt met een innovatie, ben je blij dat je penetratie bouwt.\u201d<\/p>\n\n\n\n

Op het Category Management Congress van LD&Co en RetailDetail, tijdens de RetailDetail Night op 19 november in Brussel, wil Simone Caljouw het publiek uitdagen om anders naar promoties te kijken. \u201cWe zijn gewend om te praten over promokalenders, kortingspercentages en mechanismes, maar wat gebeurt er als we het gesprek omdraaien en vertrekken van de commerci\u00eble strategie en het gedrag van de shoppers? Vanuit herkenbare voorbeelden over landen en retailers heen zal ik laten zien waarom meer promoties niet automatisch tot meer groei leiden, maar ook welke commerci\u00eble keuzes het verschil kunnen maken.\u201d<\/p>\n\n\n\n

Tickets zijn beschikbaar via de knop hieronder.<\/p>\n\n\n\n

\n
Ik reserveer mijn plekje op het Category Management Congress op 19 november.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d <\/p>\n","protected":false},"author":3,"featured_media":158659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[1335,488,894],"region":[],"class_list":["post-158658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-category-management-congress","topic-marketing","topic-retaildetail-night"],"acf":[],"yoast_head":"\n\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology) - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology) - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-06T09:59:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-06T09:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/simone-caljouw-top-promology.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1005\" \/>\n\t<meta property=\"og:image:height\" content=\"671\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology)\",\"datePublished\":\"2026-11-06T09:59:32+00:00\",\"dateModified\":\"2026-11-06T09:59:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/simone-caljouw-top-promology.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/\",\"name\":\"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology) - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/simone-caljouw-top-promology.jpg\",\"datePublished\":\"2026-11-06T09:59:32+00:00\",\"dateModified\":\"2026-11-06T09:59:33+00:00\",\"description\":\"Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/simone-caljouw-top-promology.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/simone-caljouw-top-promology.jpg\",\"width\":1005,\"height\":671},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology) - RetailDetail BE","description":"Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/","og_locale":"nl_NL","og_type":"article","og_title":"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology) - RetailDetail BE","og_description":"Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/","og_site_name":"RetailDetail BE","article_published_time":"2026-11-06T09:59:32+00:00","article_modified_time":"2026-11-06T09:59:33+00:00","og_image":[{"width":1005,"height":671,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/simone-caljouw-top-promology.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Stefan Van Rompaey","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology)","datePublished":"2026-11-06T09:59:32+00:00","dateModified":"2026-11-06T09:59:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/"},"wordCount":554,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/simone-caljouw-top-promology.jpg","articleSection":["Food"],"inLanguage":"nl-NL","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/","name":"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology) - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/simone-caljouw-top-promology.jpg","datePublished":"2026-11-06T09:59:32+00:00","dateModified":"2026-11-06T09:59:33+00:00","description":"Groei en winstgevendheid behaal je niet door meer promoties te voeren, wel met betere commerci\u00eble beslissingen. \u201cElk jaar doen merken precies hetzelfde. Maar welk shoppergedrag wil je be\u00efnvloeden?\u201d","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/simone-caljouw-top-promology.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/simone-caljouw-top-promology.jpg","width":1005,"height":671},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-beste-promotie-is-soms-geen-promotie-simone-caljouw-promology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"\u201cDe beste promotie is soms g\u00e9\u00e9n promotie\u201d (Simone Caljouw, Promology)"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/stefanvanrompaey\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/simone-caljouw-top-promology.jpg","_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=158658"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158658\/revisions"}],"predecessor-version":[{"id":158660,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/158658\/revisions\/158660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/158659"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=158658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=158658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=158658"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=158658"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=158658"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=158658"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=158658"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=158658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}