{"id":158664,"date":"2026-11-06T11:14:56","date_gmt":"2026-11-06T10:14:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158664"},"modified":"2026-11-06T11:20:43","modified_gmt":"2026-11-06T10:20:43","slug":"in-beeld-belevingseiland-krijgt-centrale-plek-in-brusselse-boetiek-van-marie-stella-maris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/in-beeld-belevingseiland-krijgt-centrale-plek-in-brusselse-boetiek-van-marie-stella-maris\/","title":{"rendered":"[In Beeld] \u201cBelevingseiland\u201d krijgt centrale plek in Brusselse boetiek van Marie-Stella-Maris"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(721 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" 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class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158665\" data-id=\"158665\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-3-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-3-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-3-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-3-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-3-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-3-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-3-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158668\" data-id=\"158668\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-5-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-5-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-5-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-5-2048x1365.jpg 2048w, 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-4-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-4-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158667\" data-id=\"158667\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-2-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-2-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-2-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-2-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-2-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/MSM_BoutiqueBrussel-2.jpg 1600w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In Brussel zet <strong>Marie-Stella-Maris<\/strong> een verdere stap naar de Franstalige markt. In de pas geopende <em>flagshipboutique<\/em> aan de prestigieuze Louizalaan speelt niet de vertrouwde <em>refill bar<\/em>, wel een nieuwe belevingstafel de hoofdrol.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sterke groei in Belgi\u00eb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In een pand waar voordien Patrizia Pepe zat, naast Nespresso en tegenover INNO, heeft Marie-Stella-Maris de geschikte plek gevonden om door te groeien in Belgi\u00eb en de banden met Franstalige klanten verder aan te halen. Het is voor het merk de vierde winkel in het land: na de start in Antwerpen, in oktober 2024, volgden Knokke en Brugge. De zaken lopen goed: \u201cIn de eerste negen maanden van 2026 zijn zowel de Belgische onlineomzet als het aantal online klanten bijna verdubbeld\u201d, zegt CEO Kika Buhrmann. Marie-Stella-Maris is ook aanwezig bij zo\u2019n 150 <em>hospitality partners<\/em> en online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opvallend voor wie enigszins vertrouwd is met de winkels van het merk: de refill bar, waar klanten producten zoals handzeep en bodywash kunnen laten navullen, is uitzonderlijk niet de blikvanger in deze vestiging. Ze zal later op de eerste verdieping worden ge\u00efnstalleerd. In Brussel gaat de hoofdrol naar het nieuwe \u201cExperience Island\u201d, een wastafel vooraan in de winkel, waar bezoekers de texturen en parfums van de producten daadwerkelijk kunnen ervaren, om zo de wereld van Marie-Stella-Maris binnen te stappen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De poort naar de Franstalige klant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De in strakke zwart-wittonen vormgegeven boetiek straalt de ambitie van het merk uit: \u201cWe willen van <em>Sensorial Care for Elevated Living<\/em> een nieuw referentiepunt voor Europese luxe maken,\u201d zegt marketingdirectrice Alessandra Elia. \u201cWij geloven dat moderne luxe de zintuigen moet raken en het alledaagse moet verheffen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met een winkel aan de Louizalaan zal Marie-Stella-Maris niet alleen Brusselaars maar ook de vele internationale bezoekers in de stad bereiken. \u201cIn Brussel gaan we veel leren, het is de poort naar de Franstalige klanten\u201d, aldus Buhrmann. Het bedrijf heeft de komst naar de hoofdstad zorgvuldig voorbereid met interacties op Instagram, een stadscampagne onder het motto \u201cBrussels, Meet Your Icon\u201d en samenwerkingen met kunstevenementen als RendezVous \u2013 Brussels Art Week en ArtOnPaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Brussel zet Marie-Stella-Maris een verdere stap naar de Franstalige markt. In de pas geopende flagshipboutique aan de prestigieuze Louizalaan speelt niet de vertrouwde refill bar, wel een nieuwe belevingstafel de hoofdrol. <\/p>\n","protected":false},"author":3,"featured_media":158665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[1544],"topic":[721,264,221],"region":[90],"class_list":["post-158664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-marie-stella-maris","topic-in-beeld","topic-winkelconcept","topic-winkelopeningen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] \u201cBelevingseiland\u201d krijgt centrale plek in Brusselse boetiek van Marie-Stella-Maris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Brussel zet Marie-Stella-Maris een verdere stap naar de Franstalige markt. 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