{"id":158699,"date":"2026-11-06T16:06:19","date_gmt":"2026-11-06T15:06:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158699"},"modified":"2026-11-06T16:27:04","modified_gmt":"2026-11-06T15:27:04","slug":"franse-parfumerieketen-marionnaud-wordt-zusje-van-april-en-di","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/franse-parfumerieketen-marionnaud-wordt-zusje-van-april-en-di\/","title":{"rendered":"Franse parfumerieketen Marionnaud wordt halfzus van April en Di"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Na twintig jaar onder Chinese vlag komt parfumerieketen <strong>Marionnaud<\/strong> opnieuw in Franse handen. David Konckier, topman en meerderheidsaandeelhouder van cosmeticagroep <strong>Bogart<\/strong> (<strong>April <\/strong>en <strong>Di<\/strong>), neemt de noodlijdende retailer over. Hij erft 700 winkels, maar ook fors dalende verkopen en zware verliezen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omzet keldert, verliezen stapelen zich op<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De kogel is door de kerk: het Hongkongse conglomeraat <strong>CK Hutchison<\/strong>, dat Marionnaud twintig jaar geleden inlijfde bij zijn retaildochter <strong>AS Watson<\/strong> (ook eigenaar van Kruidvat en Trekpleister), verkoopt Marionnaud aan David Konckier, topman van de Franse cosmeticagroep Bogart. De ondernemer neemt de keten op persoonlijke titel over, via zijn investeringsmaatschappij Behn. Over de overnameprijs doen de partijen geen uitspraken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konckier krijgt weliswaar een stevige herstructureringsopdracht voorgeschoteld. Marionnaud, ooit marktleider in de Franse selectieve parfumerie, is inmiddels teruggevallen naar de derde plaats, ver achter <strong>Sephora <\/strong>en <strong>Nocib\u00e9<\/strong>. De Franse omzet kelderde vorig jaar met bijna 100 miljoen euro tot 446,8 miljoen euro, minder dan tijdens het coronajaar 2020. Het operationele verlies liep op tot 86,9 miljoen euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De keten telt ongeveer 700 winkels in zeven Europese landen, waarvan 369 in Frankrijk, maar veel vestigingen zijn verouderd en kampen met hoge exploitatiekosten. &#8220;Een ge\u00efntegreerd winkelnetwerk van deze omvang is een grote troef, maar <a href=\"https:\/\/www.lsa-conso.fr\/marionnaud-un-parc-enorme-mais-vieillissant-les-questions-autour-de-la-vente-du-numero-trois-de-la-parfumerie-selective.466976\">kan ook uitgroeien tot een financi\u00eble bodemloze put<\/a>&#8220;, waarschuwt retailexpert Nicolas Rebet van Retailoscope tegenover LSA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vooral kansen voor Bogart<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Waar ligt dan het potentieel? In de synergi\u00ebn met Bogart: die cosmeticagroep bezit naast een 450-tal winkels onder de namen April en Di ook twaalf merken, waaronder Carven, Chevignon en Ted Lapidus. Eerder dit jaar breidde de familie Konckier zijn retailimperium bovendien al uit met de overname van de Duitse parfumerieketen <strong>Stadtparf\u00fcmerie Pieper<\/strong>, goed voor nog eens 110 winkels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook al staat de overname van Marionnaud voorlopig los van de beursgenoteerde groep Bogart, de eigen cosmeticamerken krijgen nu toegang tot een aanzienlijk groter Europees distributienetwerk. Een eventuele integratie van verschillende winkelformules kan in de toekomst dan weer schaalvoordelen opleveren, nu prijsvechters en onlinebeautyspelers steeds meer marktaandeel afsnoepen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na twintig jaar onder Chinese vlag komt parfumerieketen Marionnaud opnieuw in Franse handen. David Konckier, topman en meerderheidsaandeelhouder van cosmeticagroep Bogart (April en Di), neemt de noodlijdende retailer over. Hij erft 700 winkels, maar ook fors dalende verkopen en zware verliezen.<\/p>\n","protected":false},"author":5,"featured_media":151248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[2146,1377,2069],"topic":[281],"region":[89],"class_list":["post-158699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-bogart","company-di","company-marionnaud","topic-overname","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franse parfumerieketen Marionnaud wordt halfzus van April en Di - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/franse-parfumerieketen-marionnaud-wordt-zusje-van-april-en-di\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franse parfumerieketen Marionnaud wordt halfzus van April en Di - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Na twintig jaar onder Chinese vlag komt parfumerieketen Marionnaud opnieuw in Franse handen. David Konckier, topman en meerderheidsaandeelhouder van cosmeticagroep Bogart (April en Di), neemt de noodlijdende retailer over. 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