{"id":15872,"date":"2016-12-16T09:19:38","date_gmt":"2016-12-16T09:19:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-trials-express-formula-smaller-product-range\/"},"modified":"2016-12-16T09:19:38","modified_gmt":"2016-12-16T09:19:38","slug":"lidl-trials-express-formula-smaller-product-range","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-trials-express-formula-smaller-product-range\/","title":{"rendered":"Lidl test Express-concept met kleiner assortiment"},"content":{"rendered":"<p>Discounter <strong>Lidl<\/strong> test in Berlijn een nieuw concept: Lidl Express. Dat verkoopt een kleiner assortiment dan een normale vestiging, maar biedt wel een afhaalpunt voor online bestellingen.<\/p>\n<p><!--break--><\/p>\n<h2>Online aanbod uitbreiden<\/h2>\n<p>Met Lidl Express hoopt Lidl de <a href=\"http:\/\/www.lebensmittelzeitung.net\/handel\/Neues-Multichannel-Konzept-Lidl-arbeitet-an-Express-Format-126643\" target=\"_blank\" rel=\"noopener\">volgende stap te zetten in zijn multichannelstrategie<\/a>: de keten is stap voor stap zijn online aanbod aan het uitbreiden. Zo kondigde het een tijdje geleden al aan dat het vanaf deze maand ook al in Berlijn zou starten met de<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-start-met-verse-producten-op-duitse-webshop\" target=\"_blank\" rel=\"noopener\"> online verkoop van verse producten<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Het is dan ook niet verrassend dat Lidl net Berlijn kiest voor een pilootproject van Lidl Express. Het heeft in de stad immers ook een distributiecentrum voor online bestellingen en het kan de winkel zo dus eenvoudig bevoorraden.<\/p>\n<p>\u00a0<\/p>\n<p>Lidl Express komt niet op een nieuwe locatie, maar in een ouder en kleiner filiaal van Lidl in Berlijn. Mogelijk wil Lidl in de toekomst dus die oudere filialen ombouwen naar Lidl Express, om ze effici\u00ebnter te kunnen inzetten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discounter Lidl test in Berlijn een nieuw concept: Lidl Express. Dat verkoopt een kleiner assortiment dan een normale vestiging, maar biedt wel een afhaalpunt voor online bestellingen. Online aanbod uitbreiden Met Lidl Express hoopt Lidl de volgende stap te zetten in zijn multichannelstrategie: de keten is stap voor stap zijn online aanbod aan het uitbreiden. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl test Express-concept met kleiner assortiment - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl komt in Berlijn met de test van een nieuw concept: Lidl Express. 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