{"id":158729,"date":"2026-11-09T09:41:35","date_gmt":"2026-11-09T08:41:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158729"},"modified":"2026-11-09T09:41:36","modified_gmt":"2026-11-09T08:41:36","slug":"ikea-ziet-omzet-voor-derde-jaar-op-rij-dalen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-ziet-omzet-voor-derde-jaar-op-rij-dalen\/","title":{"rendered":"Ikea ziet omzet voor derde jaar op rij dalen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ikea <\/strong>krijgt de groei maar niet opnieuw op gang. De Zweedse meubelgigant zag de wereldwijde omzet voor het derde jaar op rij dalen en investeert nu 1,2 miljard euro in prijsverlagingen. Het concern schrapte al 850 banen en versnelt nu de uitrol van kleinere winkels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prijzen tot 25% omlaag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De wereldwijde retailverkopen bij Ikea daalden in het boekjaar tot eind augustus met 2% tot 43,8 miljard euro, tegenover 44,6 miljard euro een jaar eerder. Vooral de zwakke verkoop in China en het Midden-Oosten woog op de resultaten, terwijl Europa en Latijns-Amerika wel groei lieten zien. Dat meldt Inter Ikea Group, de eigenaar van het merk en leverancier van de franchisenemers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om de consument opnieuw te verleiden, trekt Ikea 1,2 miljard euro uit voor lagere prijzen. Sinds september verlaagt de retailer de prijzen van meer dan duizend producten in ruim twintig Europese landen, met kortingen tot 25% op onder meer de populaire Billy-boekenkasten en Kallax-opbergsystemen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We hebben de voorbije jaren onze omzet stabiel kunnen houden, ondanks uitdagende marktomstandigheden. Maar om meer mensen te bereiken met betaalbare woninginrichting, moeten we opnieuw groeien&#8221;, zegt topman Jakub Jankowski.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kleinere winkels, minder personeel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wereldwijd verdwenen afgelopen boekjaar 850 banen om kosten te besparen en sneller beslissingen te kunnen nemen. &#8220;Met duidelijke doelstellingen, minder prioriteiten en een eenvoudigere organisatie kunnen we sneller beslissen, kosten verlagen en betere voorwaarden cre\u00ebren voor lagere prijzen&#8221;, aldus Jankowski.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tegelijk verandert het winkelnetwerk. Ikea opende het voorbije jaar een negentigtal kleinere vestigingen en wil het openingstempo in 2026 en 2027 met 50% opvoeren. De meubelketen mikt zo op stedelijke consumenten die minder gemakkelijk de traditionele woonwarenhuizen buiten de stad bereiken. Ook het assortiment krijgt een opfrisbeurt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of de koerswijziging snel resultaat oplevert, blijft onzeker. De aanhoudende terughoudendheid van consumenten en stijgende transport- en energiekosten zetten de marges onder druk. &#8220;Het was een uitdagend jaar voor ons. Het is mogelijk dat <a href=\"https:\/\/www.ft.com\/content\/605c7eb8-41a9-47c4-84c7-12b6dfb77261\">ook dit jaar moeilijk wordt<\/a>. De markt is niet eenvoudig&#8221;, erkende Jankowski tegenover de Financial Times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea krijgt de groei maar niet opnieuw op gang. De Zweedse meubelgigant zag de wereldwijde omzet voor het derde jaar op rij dalen en investeert nu 1,2 miljard euro in prijsverlagingen. Het concern schrapte al 850 banen en versnelt nu de uitrol van kleinere winkels.<\/p>\n","protected":false},"author":5,"featured_media":154439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[211],"topic":[88],"region":[404],"class_list":["post-158729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-ikea","topic-bedrijfsresultaten","region-zweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea ziet omzet voor derde jaar op rij dalen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-ziet-omzet-voor-derde-jaar-op-rij-dalen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea ziet omzet voor derde jaar op rij dalen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ikea krijgt de groei maar niet opnieuw op gang. De Zweedse meubelgigant zag de wereldwijde omzet voor het derde jaar op rij dalen en investeert nu 1,2 miljard euro in prijsverlagingen. 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