{"id":158855,"date":"2026-11-10T12:13:47","date_gmt":"2026-11-10T11:13:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158855"},"modified":"2026-11-10T12:13:51","modified_gmt":"2026-11-10T11:13:51","slug":"bol-groeit-vooral-dankzij-verkooppartners-maar-hun-aantal-krimpt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bol-groeit-vooral-dankzij-verkooppartners-maar-hun-aantal-krimpt\/","title":{"rendered":"Bol groeit vooral dankzij verkooppartners, maar hun aantal krimpt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De externe verkooppartners worden steeds belangrijker voor de groei van <strong>Bol<\/strong>, terwijl de eigen online verkoop nauwelijks nog vooruitgaat. Opvallend: het e-commerceplatform realiseert die groei met 17% minder partners dan drie jaar geleden. Tegelijkertijd is de totale groei van Bol bijna gehalveerd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partners trekken de kar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De marktplaatsactiviteiten vormen steeds nadrukkelijker de groeimotor van Bol. Volgens Ecommerce News, dat de kwartaalcijfers van moederbedrijf Ahold Delhaize analyseerde, stegen de <a href=\"https:\/\/www.ecommercenews.nl\/bol-ziet-partnerverkopen-doorgroeien\/\">online verkopen van externe partners in het derde kwartaal met 7,9%<\/a> tot 787 miljoen euro. De overige online omzet, waaronder de eigen verkopen van Bol en de online activiteiten van Etos en Gall &amp; Gall, groeide met amper 0,7% tot 773 miljoen euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die verschuiving is al langer aan de gang. In de eerste negen maanden van 2026 namen de partnerverkopen met 7,6% toe, tegenover slechts 1,3% voor de overige online omzet. Al vijf kwartalen op rij groeien de externe verkopen sneller dan de eigen online activiteiten. Sinds begin dit jaar liggen de partnerverkopen ook in absolute omvang hoger. Ahold Delhaize publiceert weliswaar geen afzonderlijke omzetcijfers voor Bol, maar de cijfers tonen een duidelijke trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Minder verkopers, meer omzet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opmerkelijk is dat Bol die groei realiseert met steeds minder verkooppartners. Medio 2023 telde het platform nog ongeveer 52.000 externe verkopers. Op 30 juni 2026 waren dat er 43.095, een daling van 17%. De marktplaats genereert dus meer omzet met minder partners. Dat kan wijzen op een toenemende concentratie van de verkopen bij grotere of succesvollere aanbieders, al geven de beschikbare cijfers daarover geen uitsluitsel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ondanks de sterke prestaties van de marktplaats verliest Bol als geheel aan groeikracht. De Europese online consumentenverkopen van Ahold Delhaize buiten de supermarktactiviteiten, grotendeels afkomstig van Bol, stegen in de eerste negen maanden met 4,4%. Een jaar eerder bedroeg de groei nog 8,7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Ahold Delhaize wegen de koopkrachtdruk en de verschuiving naar goedkopere producten op de prestaties. Daar kwamen in het derde kwartaal logistieke problemen bovenop: een cyberaanval bij Ceva Logistics <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cyberaanval-kost-ahold-delhaize-tot-250-miljoen-euro-omzet\/\">verstoorde in augustus de leveringen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De externe verkooppartners worden steeds belangrijker voor de groei van Bol, terwijl de eigen online verkoop nauwelijks nog vooruitgaat. Opvallend: het e-commerceplatform realiseert die groei met 17% minder partners dan drie jaar geleden. Tegelijkertijd is de totale groei van Bol bijna gehalveerd.<\/p>\n","protected":false},"author":5,"featured_media":146423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[124,390],"topic":[88,198],"region":[113],"class_list":["post-158855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-ahold-delhaize","company-bol-com","topic-bedrijfsresultaten","topic-e-commerce","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol groeit vooral dankzij verkooppartners, maar hun aantal krimpt - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bol-groeit-vooral-dankzij-verkooppartners-maar-hun-aantal-krimpt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bol groeit vooral dankzij verkooppartners, maar hun aantal krimpt - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De externe verkooppartners worden steeds belangrijker voor de groei van Bol, terwijl de eigen online verkoop nauwelijks nog vooruitgaat. 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