{"id":158903,"date":"2026-11-10T16:29:13","date_gmt":"2026-11-10T15:29:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158903"},"modified":"2026-11-10T16:33:05","modified_gmt":"2026-11-10T15:33:05","slug":"action-vangt-bot-lidl-mag-prijzen-vergelijken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/action-vangt-bot-lidl-mag-prijzen-vergelijken\/","title":{"rendered":"Action vangt bot: Lidl mag prijzen vergelijken"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Action <\/strong>is (voorlopig) gefaald in zijn juridische strijd tegen <strong>Lidl<\/strong>. De Nederlandse discounter wilde de vergelijkende reclamecampagnes van zijn Duitse rivaal laten verbieden, met dwangsommen tot 100.000 euro per overtreding. Maar de Franse rechter ziet onvoldoende aanleiding om in te grijpen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Misleidende vergelijking?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sinds januari vergelijkt Lidl in Franse reclamecampagnes zijn prijzen rechtstreeks met die van Action. De Nederlandse koopjesketen stapte daarop naar de rechter. Volgens Action vergelijkt Lidl promotieprijzen met reguliere tarieven, gebruikt het prijsgegevens van verschillende datums en zet het producten tegenover elkaar die onvoldoende vergelijkbaar zijn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maar na onderzoek van 33 advertenties <a href=\"https:\/\/www.lsa-conso.fr\/distributeurs-alimentaires\/publicite-comparative-action-voulait-faire-taire-lidl-mais-la-justice-donne-lavantage-au-discounter-allemand.IGHPCIXEUBGLPF66QC3TSXC5LA.html\">volgt de Parijse rechtbank de argumentatie van Action niet<\/a>, meldt het Franse vakblad LSA. De keten toont onvoldoende aan dat Lidl consumenten misleidt. &#8220;We hebben kunnen verifi\u00ebren dat de vermelde prijzen correct zijn&#8221;, stelt de rechter. Ook de productvergelijkingen lijken gerechtvaardigd: &#8220;De producten die Lidl vergelijkt, beantwoorden aan dezelfde behoeften.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Action draait op voor kosten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Action wilde niet alleen de advertenties laten verbieden, maar eiste ook inzage in de advertentiebudgetten, folderoplagen en verkoopcijfers van Lidl. Die informatie moest helpen om de vermeende commerci\u00eble schade te berekenen. Ook dat verzoek wijst de rechter af. Action moet bovendien de proceskosten dragen en 10.000 euro bijdragen aan de juridische kosten van Lidl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De juridische strijd is weliswaar niet noodzakelijk voorbij. De uitspraak van 29 oktober betreft een kort geding en vormt geen definitief oordeel over de rechtmatigheid van alle prijsvergelijkingen. Action kan de zaak nog ten gronde laten behandelen, maar voorlopig mag Lidl zijn campagnes voortzetten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Action is (voorlopig) gefaald in zijn juridische strijd tegen Lidl. De Nederlandse discounter wilde de vergelijkende reclamecampagnes van zijn Duitse rivaal laten verbieden, met dwangsommen tot 100.000 euro per overtreding. Maar de Franse rechter ziet onvoldoende aanleiding om in te grijpen.<\/p>\n","protected":false},"author":5,"featured_media":152692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[417,204],"topic":[488,589,258,754],"region":[89],"class_list":["post-158903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-action","company-lidl","topic-marketing","topic-prijsconcurrentie","topic-prijsvergelijking","topic-rechtszaak","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action vangt bot: Lidl mag prijzen vergelijken - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/action-vangt-bot-lidl-mag-prijzen-vergelijken\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Action vangt bot: Lidl mag prijzen vergelijken - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Action is (voorlopig) gefaald in zijn juridische strijd tegen Lidl. 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