{"id":158945,"date":"2026-11-12T12:29:35","date_gmt":"2026-11-12T11:29:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158945"},"modified":"2026-11-12T12:29:38","modified_gmt":"2026-11-12T11:29:38","slug":"met-colruyt-professionals-trekken-we-70-nieuwe-klanten-aan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/met-colruyt-professionals-trekken-we-70-nieuwe-klanten-aan\/","title":{"rendered":"\u201cMet Colruyt Professionals trekken we 70% nieuwe klanten aan\u201d"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158950\" data-id=\"158950\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6306-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6306-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6306-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6306-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6306-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6306.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158946\" data-id=\"158946\" data-aspect-ratio=\"1024 \/ 581\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/colruyt-professionals-hoboken-1024x581.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/colruyt-professionals-hoboken-1024x581.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/colruyt-professionals-hoboken-300x170.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/colruyt-professionals-hoboken-767x435.jpg 767w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/colruyt-professionals-hoboken.jpg 1396w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158948\" data-id=\"158948\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6308-1024x768.jpeg\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.244-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.244-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.244-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.244-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.244.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158958\" data-id=\"158958\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.243-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.243-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.243-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.243-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.243-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.243.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158957\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6309-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6309-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6309-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6309-432x576.jpeg 432w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6309-1152x1536.jpeg 1152w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158953\" data-id=\"158953\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6316-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6316-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6316-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6316-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6316-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6316.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158951\" data-id=\"158951\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6307-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6307-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6307-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6307-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6307-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6307.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158952\" data-id=\"158952\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6312-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6312-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6312-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6312-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6312-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6312.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158956\" data-id=\"158956\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.24-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.24-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.24-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.24-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.24-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.24.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158955\" data-id=\"158955\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.22-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.22-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.22-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.22-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.22-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/WhatsApp-Image-2026-11-12-at-08.04.22.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158954\" data-id=\"158954\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6317-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6317-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6317-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6317-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6317-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6317.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158947\" data-id=\"158947\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6301-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6301-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6301-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6301-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6301-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/IMG_6301.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Met een opening donderdagochtend in Hoboken heeft <strong>Colruyt Group<\/strong> zijn doelstelling van tien Colruyt Professionals-zelfbedieningsgroothandels bereikt. Al hoeft de groei in b2b daar niet te stoppen, zegt Jo Willemyns, directeur van Colruyt Laagste Prijzen: \u201cWe dagen onszelf uit\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe klanten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wat in 2020 begon <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-eyes-professional-market\/\">als testconcept in Schaarbeek<\/a> bleek algauw een succesformule: alleen al dit jaar breidde Colruyt Professionals uit met vijf nieuwe winkels, waardoor het netwerk op \u00e9\u00e9n jaar tijd verdubbelde. Oorspronkelijk wilde de retailer met deze zelfbedieningsgroothandels de \u201cgewone\u201d Laagste Prijzen-winkels ontlasten van professionele klanten. Die zijn bij Colruyt immers goed voor zo\u2019n 10% van de omzet. Maar het potentieel blijkt groter: \u201cWe zien een verschuiving van zo\u2019n 30% bestaande klanten bij de opening van een Colruyt Professionals in de regio, maar we trekken ook 70% nieuwe klanten aan. Dat is meer dan we hadden verwacht,\u201d zegt Jo Willemyns, die we spreken in de nieuwe winkel op de Blue Gate-site in Antwerpen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zonder Professionals Plus-kaart kom je zo\u2019n winkel niet in \u2013 maar zo\u2019n badge kan je vlot aanvragen bij binnenkomst. De doelgroep van Colruyt Professionals zijn handelaars: nachtwinkels, kleine buurtwinkels, beenhouwers en bakkers. Het aandeel horecaklanten is voorlopig beperkt, al ziet Colruyt wel potentieel in de <em>quick service<\/em> sector, denk aan snackbars, frituren of pitabars. Meer mature horecaklanten worden door Solucious bediend. Al blijken ook die ondernemers voor depannage-aankopen bij de discounter langs te komen: \u201c65% van de restaurantuitbaters passeert wel eens bij Colruyt.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tweedehands rekken<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe dagen onszelf hier uit\u201d, zegt Willemyns. \u201cCash &amp; carry gaat over de prijs. Dit is dan ook een low cost concept. Hier in Antwerpen zitten we dan wel in een nieuw gebouw, maar de rekken zijn tweedehands, waar mogelijk presenteren we op paletten, ook het kassamateriaal is gerecupereerd.\u201d Andere vestigingen zitten vaak in oudere gebouwen, zoals de voormalige <strong>Makro<\/strong>-sites in Machelen en Deurne, voormalige vestigingen van <strong>Match<\/strong> of een oud magazijn van <strong>Newpharma<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De personeelsbezetting is laag: 3 tot 5 medewerkers volstaan. Die bedienen zo\u2019n 200 klanten per week. Dat lijkt weinig, maar de gemiddelde besteding ligt wel tien keer hoger dan bij Colruyt Laagste Prijzen. \u201cWe selecteren medewerkers die kunnen \u2018<em>wheeled en dealen\u2019<\/em>. Hier komen soms klanten met heel grote bestellingen.\u201d Er valt, met andere woorden, te onderhandelen. Business-to-business is een opportunistische wereld, zo blijkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201c72+24 gratis\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dranken spelen een hoofdrol in het assortiment van zo\u2019n 2.500 referenties. Ook diepvries is een belangrijke afdeling. Er is een apart horeca-wijnassortiment, want je wil als restaurant geen wijn schenken die de klanten uit hun Colruyt kennen. De focus ligt op grote verpakkingen, ook typisch zijn de aangepaste verpakkingen voor vendingmachines. Het oude huismerk econom met z\u2019n grootverpakkingen verschijnt hier naast Everyday in de rekken. Rookwaren bevinden zich in een aparte, afgesloten ruimte. Opmerkelijk is een beperkt aanbod petfood en verzorgingsproducten, dingen die ook professionele klanten hier graag blijken mee te nemen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cash &amp; carry voert eigen promoties: een aanbieding \u201c72+24 gratis\u201d zie je uiteraard niet in een doorsnee supermarkt. De aangegeven prijzen zijn exclusief btw. Maar er zijn ook gelijkenissen met de supermarkten: net als in de Laagst Prijzen-winkels liggen groenten, fruit en zuivel in een aparte gekoelde versmarkt. Ook kunnen klanten hier, net zoals bij Colruyt, tijdens het shoppen een bekertje koffie tanken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elfde vestiging op komst<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Colruyt Group noemt de versnelde expansie van de zelfbedieningsgroothandels \u201ceen cruciale stap in groei in de b2b-sector\u201d. Wat Colruyt Professionals uit de eerste jaren geleerd heeft? \u201cWe zien dat we kunnen volstaan met 2.500 referenties op zo\u2019n 1.000 m\u00b2. Een laad- en loskade is belangrijk. En time is money: klanten willen hier snel binnen- en weer buitenwandelen. We voorzien brede gangpaden voor de platte karren. Qua communicatie blijkt vooral Whatsapp Business goed te werken: een low cost kanaal voor het verspreiden van de folderaanbiedingen, maar ook voor het doorgeven van bestellingen bijvoorbeeld.\u201d De winkels hebben aangepaste openingsuren: maandag tot en met zaterdag van 6.30 tot 18 uur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachtwinkels, buurtwinkels en horeca concentreren zich in stedelijke zones, net als ongeveer 75% van de horecagebonden uitgaven. \u201cWe willen daarom dicht bij de grote steden zitten. Brussel is de grootste markt, daar hebben we drie vestigingen, in Antwerpen hebben we er nu twee.\u201d Of het bij de oorspronkelijke doelstelling van tien vestigingen blijft? \u201cWe willen er graag nog een elfde openen, bij Brugge, voor de kustregio. Maar dan is het voorlopig genoeg. Professionele klanten zijn bereid om twintig minuten tot een halfuur te rijden.\u201d Een geschikt pand bij Brugge heeft het bedrijf nog niet gevonden. Bij kleinere steden als Leuven of Hasselt ziet Colruyt onvoldoende potentieel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met een opening donderdagochtend in Hoboken heeft Colruyt Group zijn doelstelling van tien Colruyt Professionals-zelfbedieningsgroothandels bereikt. 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