{"id":16037,"date":"2017-01-02T09:52:33","date_gmt":"2017-01-02T09:52:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/lexploitant-de-delhaize-westerlo-lance-un-concept-fitness\/"},"modified":"2017-01-02T09:52:33","modified_gmt":"2017-01-02T09:52:33","slug":"lexploitant-de-delhaize-westerlo-lance-un-concept-fitness","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lexploitant-de-delhaize-westerlo-lance-un-concept-fitness\/","title":{"rendered":"Uitbater Delhaize Westerlo lanceert fitnessconcept"},"content":{"rendered":"

Ruben Dewaele, uitbater van zes vestigingen van Delhaize in de Kempen, gaat met Woods<\/strong> een nieuw fitnessconcept lenceren. De eerste vestiging van de nieuwe formule opent dit voorjaar de deuren in Westerlo.<\/p>\n

<\/p>\n

Ook verkoop via webshop<\/h2>\n

Voor Dewaele is het een logische stap: \u201cVanuit de supermarkten zijn we al een hele tijd bezig rond gezonde voeding. Dat zetten we nu verder naar beweging en sport\u201d, zegt hij tegen Made in Kempen. De <\/span>eerste vestiging van Woods moet op 1 april de deuren openen in Westerlo, naast de Proxy Delhaize van Dewaele. Of de twee ook echt gaan samenwerken, is nog niet bekend.<\/p>\n

\u00a0<\/p>\n

Met Woods mikt Dewaele op het segment tussen de prijsbrekers zoals Basic-Fit en de duurdere fitnessen. Hij zet daarbij vooral in op de ervaring van de klant: zo komt er naast het fitnessgedeelte ook een sapjesbar, wellnessgedeelte en een winkel voor sportkledij. \u201cOnze omzet zal niet enkel uit de verkoop van abonnementen komen, maar ook uit de foodbar, de verkoop van dieetproducten en voedingssupplementen, fashion, enz. We zien onze leden als potenti\u00eble consumenten voor andere producten<\/a>. De verkoop zal ook multichannel gebeuren via een webshop\u201d, legt Dewaele uit.<\/p>\n

\u00a0<\/p>\n

Het eerste filiaal zal volledig in eigen beheer uitgebaat worden. \u201cAfhankelijk van onze ervaringen daar starten we met andere vestigingen onder franchise. We richten ons daarvoor naar 2018 en naar de Benelux, omdat dat de markt is waarmee we het best vertrouwd zijn.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Ruben Dewaele, uitbater van zes vestigingen van Delhaize in de Kempen, gaat met Woods een nieuw fitnessconcept lenceren. De eerste vestiging van de nieuwe formule opent dit voorjaar de deuren in Westerlo. Ook verkoop via webshop Voor Dewaele is het een logische stap: \u201cVanuit de supermarkten zijn we al een hele tijd bezig rond gezonde […]<\/p>\n","protected":false},"author":1,"featured_media":16035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nUitbater Delhaize Westerlo lanceert fitnessconcept - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ruben Dewaele, uitbater van zes Delhaizes in de Kempen, lanceert met Woods een nieuw fitnessconcept. 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