{"id":16601,"date":"2017-01-27T12:12:28","date_gmt":"2017-01-27T12:12:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ahold-delhaize-stopt-webshop-op-tmall\/"},"modified":"2017-01-27T12:12:28","modified_gmt":"2017-01-27T12:12:28","slug":"ahold-delhaize-stopt-webshop-op-tmall","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ahold-delhaize-stopt-webshop-op-tmall\/","title":{"rendered":"Ahold Delhaize stopt webshop op Tmall"},"content":{"rendered":"<p><strong>Ahold Delhaize<\/strong> is gestopt met de webshop van Albert Heijn op <strong>Tmall<\/strong>, het platform van Alibaba in China. De webshop werd een jaar geleden opgestart en het supermarktbedrijf zegt nu voldoende geleerd te hebben.<\/p>\n<p><!--break--><\/p>\n<h2>Innovatie, ook op de winkelvloer<\/h2>\n<p>\u201cHet is <a href=\"http:\/\/www.emerce.nl\/nieuws\/ahold-trekt-zich-terug-uit-tmall-alibaba-overweegt-eigen-marktplaats-naast-bol\" target=\"_blank\" rel=\"noopener\">een van de grootste marktplaatsen ter wereld<\/a>. Ze lopen daar toch echt voorop als het om shoppen gaat. Niet dat morgen alle winkels zijn vervangen door interactieve schermen, maar het gebruik van QR-codes zou ook weleens elders een uitkomst kunnen zijn. We hebben er wel veel learnings uit gehaald die we elders zullen inzetten\u201d, zegt Hanneke Faber, Chief E-commerce &amp; Innovation Officer Ahold Delhaize, aan Emerce.<\/p>\n<p>\u00a0<\/p>\n<p>Ahold Delhaize wil de komende jaren dan ook sterk inzetten op innovatie, al is het niet van plan om zomaar elke nieuwigheid te implementeren. Zo is Faber geen fan van Amazon Dash, maar verwacht ze wel veel van apparaten als Amazon Elexa en Google Home, die klanten met hun stem kunnen besturen. \u201cWij hebben niet de intentie zelf dergelijke hardware te ontwikkelen. Wel werken we al samen met een aantal aanbieders op dat gebied. En nee, dat is niet Amazon.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Ook met beacons werden al testen gedaan, maar die vielen minder in de smaak bij klanten, die meer voelen voor fysieke promoties op de winkelvloer. \u201cDe kracht ervan moet je niet onderschatten. Uiteindelijk zal de technologische innovatie er \u2013 ook in de winkels van Delhaize \u2013 zeker komen. Vraag is even wanneer en hoe.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahold Delhaize is gestopt met de webshop van Albert Heijn op Tmall, het platform van Alibaba in China. De webshop werd een jaar geleden opgestart en het supermarktbedrijf zegt nu voldoende geleerd te hebben. Innovatie, ook op de winkelvloer \u201cHet is een van de grootste marktplaatsen ter wereld. Ze lopen daar toch echt voorop als [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahold Delhaize stopt webshop op Tmall - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ahold Delhaize is gestopt met de webshop van Albert Heijn op Tmall, het platform van Alibaba in China. 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