{"id":16870,"date":"2017-02-07T19:50:34","date_gmt":"2017-02-07T19:50:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/euretco-lance-athletes-foot-en-belgique\/"},"modified":"2017-02-07T19:50:34","modified_gmt":"2017-02-07T19:50:34","slug":"euretco-lance-athletes-foot-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/euretco-lance-athletes-foot-en-belgique\/","title":{"rendered":"Euretco lanceert The Athlete\u2019s Foot in Belgi\u00eb"},"content":{"rendered":"<p>De internationale sneakerketen <strong>The Athlete\u2019s Foot<\/strong> komt met hoge ambities naar Belgi\u00eb. <strong>Euretco<\/strong> lanceert het concept als masterfranchisenemer en is volop in gesprek met kandidaat-ondernemers.\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Topcollecties gegarandeerd<\/h2>\n<p>Sneakers hebben de laatste jaren internationaal een grote groei doorgemaakt en die trend heeft zich ook in Belgi\u00eb doorgezet. Met The Athlete\u2019s Foot krijgt het land er nu een nieuw sneakerconcept bij, gekoppeld aan modieuze sportkleding en accessoires. \u201cIk geloof sterk in het potentieel\u201d, zegt Peter Linskens, die als algemeen directeur de Belgische activiteiten voor The Athlete\u2019s Foot leidt. Vanuit zijn jarenlange ervaring bij <strong>Unlimited Sports Group <\/strong>kent hij de markt door en door.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDit concept heeft zijn plaats in Belgi\u00eb. Franchising\u00a0is in deze markt nog onontgonnen. Er is nood aan een modieuze retailer met een nationale dekking, die naast sneakers ook sportmode brengt. In Belgi\u00eb heeft geen enkele sneakerretailer momenteel een nationale dekking. Daardoor kunnen merken hun concepten en campagnes niet landelijk uitrollen. Zij zijn vragende partij.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Het sterke concept van The Athlete\u2019s Foot is een garantie voor zowel kandidaat-ondernemers als voor eigenaars van winkelpanden, zegt Euretco, dat van zijn kant is een ervaren franchisespeler die ondernemers de nodige ondersteuning biedt. \u201cAls individuen winkels opstarten is niet evident. Vaak krijg je als zelfstandige ondernemer bepaalde merken of collecties niet. Met The Athlete\u2019s Foot zien ondernemers zich verzekerd van topcollecties\u201d, garandeert Linskens.<\/p>\n<p>\u00a0<\/p>\n<p>Consumenten kunnen bij The Athlete\u2019s Foot onder meer terecht voor sneakers van Nike, Adidas, Asics, Reebok, Puma, New Balance, Vans en Converse en voor sportmodekleding en bijhorende accessoires. Verder rolt de retailer een duidelijke \u2018football culture\u2019-benadering internationaal uit. \u00a0Het gaat om een gericht aantal voetbal-fashionitems, zoals de Neymar-collectie van Nike. \u201cWe streven naar het beste aanbod in sneakers in combinatie met onderscheidend vermogen op textiel en accessoires.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Ambitie: 30 winkels<\/h2>\n<p>The Athlete\u2019s Foot ambieert winkels met een netto verkoopoppervlakte vanaf 125 m\u00b2, zowel in stadscentra als in overdekte winkelcntra. Kandidaat-ondernemers zullen over enig startkapitaal moeten beschikken: \u201cWe kiezen voor ondernemers met een passie voor sneakers en sportmode en met enige retail- of managementervaring: mensen die in staat zijn om met ons mee te groeien en meerdere filialen te openen.\u201d\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Met welke doelstellingen\u00a0komt The Athlete\u2019s Foot naar Belgi\u00eb? \u201cOp vijf jaar tijd willen we een nationale dekking bereiken, op termijn willen we naar dertig winkels in Belgi\u00eb. In Nederland hebben we momenteel al 56 verkooppunten. Daar bouwde The Athlete\u2019s Foot verder op de overgenomen winkels van <strong>Coach<\/strong> en is de omzetting naar het nieuwe winkelconcept volop aan de gang. In Belgi\u00eb beginnen we van een blanco blad. Er komt ook een Belgische webshop, die klanten zal beleveren vanuit de winkels.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Stevige organisatie<\/h2>\n<p>The Athlete\u2019s Foot werd begin jaren 1970 opgericht in de Verenigde Staten en is sinds 2012 onderdeel van het in Zwitserland gevestigde Intersport International Corporation (IIC). De ambitieuze keten is in 26 landen actief met meer dan 400 winkels en wil tegen 2020 wereldwijd duizend winkels hebben. De ontwikkeling van The Athlete\u2019s Foot op de Belgische markt sluit dus naadloos aan bij de internationale groeiambities.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Retailserviceorganisatie Euretco heeft de rechten verworven voor de Belgische markt. Euretco werkt in Nederland al samen met 1.900 ondernemers die samen 2.750 winkels vertegenwoordigen in de sectoren mode, sport, doe-het-zelf, wonen en media, onder formules als Intersport, Runnersworld, The Athlete\u2019s Foot, Libris, Blz, Hubo, Multimate, Decorette, Vivante, Binnen, Slaapkenner en Topform. \u00a0Euretco is onderdeel van de EK\/Servicegroup, een Europese co\u00f6peratie met 2.100 zelfstandige retailers in de branches woonaccessoires, speelgoed, luxe huishoudelijke artikelen, witgoed en kantoorartikelen.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Voor meer informatie: Peter Linskens, General Manager The Athlete\u2019s Foot Belgie, 0473 182 013 of p.linskens [at] euretco.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De internationale sneakerketen The Athlete\u2019s Foot komt met hoge ambities naar Belgi\u00eb. Euretco lanceert het concept als masterfranchisenemer en is volop in gesprek met kandidaat-ondernemers.\u00a0 Topcollecties gegarandeerd Sneakers hebben de laatste jaren internationaal een grote groei doorgemaakt en die trend heeft zich ook in Belgi\u00eb doorgezet. Met The Athlete\u2019s Foot krijgt het land er nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Euretco lanceert The Athlete\u2019s Foot in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De internationale sneakerketen The Athlete&rsquo;s Foot komt met hoge ambities naar Belgi&euml;. 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