{"id":16912,"date":"2017-02-09T09:16:29","date_gmt":"2017-02-09T09:16:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hms-collection-made-ocean-waste\/"},"modified":"2017-02-09T09:16:29","modified_gmt":"2017-02-09T09:16:29","slug":"hms-collection-made-ocean-waste","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hms-collection-made-ocean-waste\/","title":{"rendered":"H&amp;M maakt nieuwe collectie van oceaanafval"},"content":{"rendered":"<p>Het Zweedse <strong>H&amp;M<\/strong> heeft \u2018Conscious Exclusive\u2019 gelanceerd: een duurzame high-end kledinglijn waarvan de kleding bestaat uit Bionic, een stof die wordt gemaakt van afval dat op het strand is aangespoeld.<\/p>\n<p><!--break--><\/p>\n<h2>Volledige vrouwencollectie<\/h2>\n<p>De nieuwe lijn bestaat uit een volledige collectie voor vrouwen en enkele kledingstukken voor kinderen en zal <a href=\"http:\/\/about.hm.com\/en\/media\/news\/general-2017\/recycled-shoreline-waste-in-h-ms-new-conscious-exclusive-collect.html\" target=\"_blank\" rel=\"noopener\">vanaf 20 april verkrijgbaar<\/a> zijn in 160 winkels verspreid over de hele wereld. H&amp;M wil zo aantonen dat kleding ook gemaakt kan worden van duurzame materialen. Momenteel maakt H&amp;M al 20% van zijn kleding uit duurzame materialen en tegen 2020 wil het zo enkel nog duurzaam katoen gebruiken. Met Conscious Exclusive wil H&amp;M bewijzen dat ook high-end mode op een duurzame manier geproduceerd kan worden.<\/p>\n<p>\u00a0<\/p>\n<p>Het gezicht van de nieuwe collectie is trouwens het supermodel Natalia Vodianova. Het is de eerste keer dat zij samenwerkt met de Zweedse modegroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Zweedse H&amp;M heeft \u2018Conscious Exclusive\u2019 gelanceerd: een duurzame high-end kledinglijn waarvan de kleding bestaat uit Bionic, een stof die wordt gemaakt van afval dat op het strand is aangespoeld. Volledige vrouwencollectie De nieuwe lijn bestaat uit een volledige collectie voor vrouwen en enkele kledingstukken voor kinderen en zal vanaf 20 april verkrijgbaar zijn in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M maakt nieuwe collectie van oceaanafval - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Zweedse H&amp;M heeft Conscious Exclusive 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