{"id":1709,"date":"2012-06-01T07:48:33","date_gmt":"2012-06-01T07:48:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/wim-destoop-draagt-roer-pepsico-belux-over\/"},"modified":"2012-06-01T07:48:33","modified_gmt":"2012-06-01T07:48:33","slug":"wim-destoop-draagt-roer-pepsico-belux-over","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/wim-destoop-draagt-roer-pepsico-belux-over\/","title":{"rendered":"Wim Destoop draagt roer PepsiCo BeLux over"},"content":{"rendered":"<h2>Oudgediende in de Pepsi-marketing<\/h2>\n<p>De 44-jarige Harmen Scholten is al negen jaar actief in het bedrijf, waar hij binnen de afdeling marketing al meerdere directeursposities bekleedde. De laatste jaren was hij senior category director foods voor West-Europa en verantwoordelijke voor de afdeling Nuts &amp; Seeds voor Europa.<\/p>\n<p>\u00a0<\/p>\n<p>In die hoedanigheid stond Scholten mee in voor de <strong>ontwikkeling van de voedingsproducten<\/strong> in Europa, zoals Lay\u2019s, Smith, Doritos, Duyvis en Quaker. Dat deed hij onder meer door het leiden van de lancering van Lay&#8217;s Oven Baked en de introductie van zonnebloemolie als bakvet.<\/p>\n<p>\u00a0<\/p>\n<p>Voor zijn komst naar PepsiCo was de Nederlander, die een MBA aan de Universiteit Nyenrode haalde, werkzaam in sales- en marketingrollen bij Heineken, Friesland Dairy Foods en Quaker Oats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oudgediende in de Pepsi-marketing De 44-jarige Harmen Scholten is al negen jaar actief in het bedrijf, waar hij binnen de afdeling marketing al meerdere directeursposities bekleedde. De laatste jaren was hij senior category director foods voor West-Europa en verantwoordelijke voor de afdeling Nuts &amp; Seeds voor Europa. \u00a0 In die hoedanigheid stond Scholten mee in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wim Destoop draagt roer PepsiCo BeLux over - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/wim-destoop-draagt-roer-pepsico-belux-over\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wim Destoop draagt roer PepsiCo BeLux over - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Oudgediende in de Pepsi-marketing De 44-jarige Harmen Scholten is al negen jaar actief in het bedrijf, waar hij binnen de afdeling marketing al meerdere directeursposities bekleedde. 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