{"id":17212,"date":"2017-02-23T09:07:49","date_gmt":"2017-02-23T09:07:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/colruyt-organise-des-fetes-danniversaire\/"},"modified":"2017-02-23T09:07:49","modified_gmt":"2017-02-23T09:07:49","slug":"colruyt-organise-des-fetes-danniversaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/colruyt-organise-des-fetes-danniversaire\/","title":{"rendered":"Colruyt organiseert verjaardagsfeestjes"},"content":{"rendered":"<p>Warenhuisgroep <strong>Colruyt <\/strong>organiseert nu ook &#8216;leerrijke&#8217; verjaardagsfeestjes voor kinderen. Het wat vreemde initiatief kadert in de <strong>Colruyt Group Academy <\/strong>en blijkt een enorm succes: er zijn al boekingen tot 2018.<\/p>\n<p><!--break--><\/p>\n<h2>Al 330 feestjes georganiseerd<\/h2>\n<p>\u201cWe organiseerden al verschillende kookcursussen en andere workshops, van wijnproeven tot zwangerschapsyoga. En van het \u00e9\u00e9n kwam het ander\u201d, zegt Elke Van Damme van de Colruyt Group Academy in Het Nieuwsblad. \u201cEr is <a href=\"https:\/\/www.colruytgroupacademy.be\/nl\/verjaardagsfeestjes\" target=\"_blank\" rel=\"noopener\">telkens een educatief moment<\/a> ingebouwd, gaande van tips over gezond eten tot bijvoorbeeld een feestje rond wetenschappelijke experimenten. Het is daardoor toch iets anders dan een verjaardagsfeestje in een bowling of binnenspeeltuin.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Het concept blijkt alvast aan te slaan. \u201cZonder er veel ruchtbaarheid aan te geven, hebben we in een paar maanden tijd toch al 330 kinderfeestjes georganiseerd. Er zijn zelfs al boekingen binnen voor feestjes in 2018\u201d, aldus nog Elke Van Damme. Voor alle duidelijkheid: de feestjes \u2011 180 euro voor 10 kinderen \u2011 vinden niet plaats tussen de winkelrekken, maar in de lokalen van de Colruyt Group Academy in onder andere Leuven, Grimbergen en Halle. Binnenkort komen er ook extra locaties in Antwerpen, Gent en Kortrijk.<\/p>\n<p>\u00a0<\/p>\n<h2>Geen reclame, wel sponsoring<\/h2>\n<p>Media-experts waarschuwden onlangs nog dat kinderen moeilijk het onderscheid kunnen maken tussen informatie en reclame. Bij Colruyt benadrukken ze dat er geen bijbedoelingen zijn: \u201cWe maken geen reclame voor Colruyt-producten of zeg maar onze \u2018rode prijzen\u2019-politiek.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Al werkt de groep wel samen met sponsors. Zo wordt er kinderchampagne van een bekend merk geschonken, net als water van Belgische origine: \u201cOm de organisatie van het feestje \u2013 hapjes, drankjes, begeleiding en Colruyt verstuurt ook de uitnodigingen \u2013 tegen een schappelijke prijs te kunnen aanbieden\u201d, klinkt het in Halle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warenhuisgroep Colruyt organiseert nu ook &#8216;leerrijke&#8217; verjaardagsfeestjes voor kinderen. Het wat vreemde initiatief kadert in de Colruyt Group Academy en blijkt een enorm succes: er zijn al boekingen tot 2018. Al 330 feestjes georganiseerd \u201cWe organiseerden al verschillende kookcursussen en andere workshops, van wijnproeven tot zwangerschapsyoga. En van het \u00e9\u00e9n kwam het ander\u201d, zegt Elke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt organiseert verjaardagsfeestjes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Warenhuisgroep Colruyt organiseert nu ook &#039;leerrijke&#039; verjaardagsfeestjes voor kinderen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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