{"id":1741,"date":"2012-06-08T04:44:57","date_gmt":"2012-06-08T04:44:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/heineken-neemt-cidermerk-stassen-over\/"},"modified":"2012-06-08T04:44:57","modified_gmt":"2012-06-08T04:44:57","slug":"heineken-neemt-cidermerk-stassen-over","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-neemt-cidermerk-stassen-over\/","title":{"rendered":"Heineken neemt cidermerk Stassen over"},"content":{"rendered":"<h2>Twee Europese ciderreuzen smelten samen<\/h2>\n<p>Heinekens Chief Commercial Officer Alexis Nasard hoopt dat Stassen goed kan helpen om Heinekens positie in de <strong>snel groeiende cidermarkt<\/strong> te versterken: \u201cWereldwijd worden consumenten zich meer en meer bewust van cider en zijn unieke, verfrissende smaak. We zijn nu goed geplaatst om dat te verzilveren.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Ook voor Stassen heeft de overname voordelen, weet managing director Philippe Stassen: \u201cDoor Stassen te integreren in de bedrijfsstructuur van Heineken en de <strong>kern van hun R&amp;D-afdeling voor cider<\/strong> te worden, bouwen we onze voorsprong in het het topsegment van de cidermarkt uit. Dit is een mooie kans voor onze werknemers en voor onze vestiging in Aubel, die zich nog meer internationaal zal kunnen manifesteren.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Alomtegenwoordig in Irish Pubs<\/h2>\n<p>Heineken heeft al langer een stevige vinger in de ciderpap: merken als <strong>Strongbow<\/strong> en <strong>Bulmers<\/strong>, welbekend bij iedereen die wel eens een Irish pub bezoekt, zitten al langer in de Nederlandse portefeuille. In Belgi\u00eb hadden de Nederlanders eerder al bierbrouwers Affligem en <a target=\"_blank\" href=\"http:\/\/www.hbvl.be\/limburg\/heineken-lijft-alken-maes-in-na-overname-scottish-newcastle.aspx\" rel=\"noopener\">Alken-Maes overgenomen<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Stassen is vooral bekend van zijn ciders in allerlei smaken, maar heeft ook onder andere kinderchampagne <strong>Kidibul<\/strong> onder zijn vleugels. Met 60 hectare aan boomgaarden produceert het 117 jaar oude bedrijf meer dan 5000 ton appels per jaar, en is het een van de belangrijkste ciderproducenten van Europa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twee Europese ciderreuzen smelten samen Heinekens Chief Commercial Officer Alexis Nasard hoopt dat Stassen goed kan helpen om Heinekens positie in de snel groeiende cidermarkt te versterken: \u201cWereldwijd worden consumenten zich meer en meer bewust van cider en zijn unieke, verfrissende smaak. We zijn nu goed geplaatst om dat te verzilveren.\u201d \u00a0 Ook voor Stassen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken neemt cidermerk Stassen over - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-neemt-cidermerk-stassen-over\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken neemt cidermerk Stassen over - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Twee Europese ciderreuzen smelten samen Heinekens Chief Commercial Officer Alexis Nasard hoopt dat Stassen goed kan helpen om Heinekens positie in de snel groeiende cidermarkt te versterken: \u201cWereldwijd worden consumenten zich meer en meer bewust van cider en zijn unieke, verfrissende smaak. 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