{"id":17561,"date":"2017-03-09T13:03:59","date_gmt":"2017-03-09T13:03:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/weber-opens-its-first-original-store-netherlands\/"},"modified":"2017-03-09T13:03:59","modified_gmt":"2017-03-09T13:03:59","slug":"weber-opens-its-first-original-store-netherlands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/weber-opens-its-first-original-store-netherlands\/","title":{"rendered":"Weber opent eerste Original Store in Nederland"},"content":{"rendered":"<p>Het merk van barbecuetoestellen\u00a0<strong>Weber<\/strong> opent op 16 maart haar eerste Original Store in Nederland. De winkel komt aan de Kaliumweg in Amersfoort.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Verkoop en merkbeleving<\/h2>\n<p>De locatie van ruim 500 vierkante meter wordt de eerste locatie in Nederland van de barbecuespecialist. De vestiging heeft een aanbod met\u00a0barbecueproducten\u00a0en er is tevens een Weber Grill Academy waar consumenten barbecueworkshops kunnen volgen. De winkel is iedere dag geopend, behalve op zondag.<\/p>\n<p>\u00a0<\/p>\n<p>Weber wil zich met het concept Original Stores richten op een combinatie van verkoopoppervlak en merkbeleving, in de vorm van de Weber Grill Academy. \u201cDe Weber Original Store is overigens geen winkel van Weber zelf, maar een Grill Academy met bijbehorende winkel die door een onafhankelijke eigenaar wordt gerund. Hierbij ligt de focus op de Grill Academy en het aanbieden van de optimale consumentenbeleving voor barbecueliefhebbers\u201d, aldus Weber onlangs in <a href=\"https:\/\/profile.retaildetail.be\/magazines\/RD_1611_NL\/index.html\">RetailDetail Magazine<\/a><strong>.<\/strong><\/p>\n<p>\u00a0<\/p>\n<h2>Meer Stores volgen<\/h2>\n<p>Weber heeft plannen om in Nederland en ook in Belgi\u00eb meer Original Stores te openen. Ook shop-in-shops in retailformules in de Benelux en Duitsland zoals bouwmarkten, tuinbouwmarkten, tuincentra, warenhuizen en speciaalzaken en de bijbehorende online kanalen behoren tot de retailstrategie, verklaarde Weber in RetailDetail Magazine.<\/p>\n<p>\u00a0<\/p>\n<p>De barbecue-onderneming is elders in Europa al aanwezig met Original Stores en Grill Academies. In Duitsland zijn momenteel drie Weber Original Stores in Berlijn en er zijn winkels in Kassel en Grundau. De Stores brengen een assortiment met Weber-barbecues, accessoires en kleding, maar ook barbecuevleesspecialiteiten zoals American Beef Premium Steak, Iberico barbecuebraadworst of BBQ garnalenburger.<\/p>\n<p>\u00a0<\/p>\n<h2>Ook voeding via supermarkt en online<\/h2>\n<p>Weber telt in Nederland inmiddels 14 Grill Academy-locaties waar de consument workshops kan volgen om te leren barbecue\u00ebn. Duitsland heeft momenteel 24 Grill Academies, Belgi\u00eb heeft er negen,\u00a0in Luxemburg en op Mallorca is er \u00e9\u00e9n en er zijn locaties in Oostenrijk en Zwitserland. In totaal heeft Weber in Europa nu 39 Grill Academies.<\/p>\n<p>\u00a0<\/p>\n<p>Weber brengt tevens voeding onder eigen merk in de schappen van Duitse supermarkten. De klant heeft keuze uit vleesproducten zoals hamburgers, sauzen en uit kruiden en specerijen. Het assortiment is ook te koop in winkels van Weber-partners in Duitsland, Oostenrijk en Zwitserland. De Duitse consument kan Weber-foodproducten tevens online bestellen via mytime.de.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het merk van barbecuetoestellen\u00a0Weber opent op 16 maart haar eerste Original Store in Nederland. De winkel komt aan de Kaliumweg in Amersfoort. \u00a0 Verkoop en merkbeleving De locatie van ruim 500 vierkante meter wordt de eerste locatie in Nederland van de barbecuespecialist. De vestiging heeft een aanbod met\u00a0barbecueproducten\u00a0en er is tevens een Weber Grill Academy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weber opent eerste Original Store in Nederland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Weber opent op 16 maart haar eerste Original Store in Nederland. 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