{"id":17974,"date":"2017-03-28T15:25:36","date_gmt":"2017-03-28T15:25:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zeb-reprend-pointcarre\/"},"modified":"2017-03-28T15:25:36","modified_gmt":"2017-03-28T15:25:36","slug":"zeb-reprend-pointcarre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zeb-reprend-pointcarre\/","title":{"rendered":"ZEB neemt PointCarr\u00e9 over"},"content":{"rendered":"

De Vlaamse multimerkenretailer ZEB <\/strong>neemt\u00a0PointCarr\u00e9 <\/strong>over, dat zich met\u00a028 winkels de Waalse tegenhanger van de modeketen mag noemen. Beide ketens blijven apart functioneren, maar gaan voor een\u00a0gezamenlijke\u00a0groeistrategie.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

“We blijven concurrenten”<\/h2>\n

ZEB heeft vandaag\u00a062 verkooppunten in Belgi\u00eb en is daarmee naar eigen zeggen\u00a0de grootste multimerkenketen op de Belgische markt. PointCarr\u00e9 is de tweede grootste speler in de markt. “Met de\u00a0overname van PointCarr\u00e9 kunnen we ons beide versterken, ons winkelnetwerk verder uitbreiden en de druk\u00a0vanuit internationale spelers counteren”,\u00a0reageert Luc Van Mol, CEO van ZEB, op het overnamenieuws.<\/p>\n

\u00a0<\/p>\n

“Na de overname blijft elk enseigne zijn\u00a0eigenheid behouden en strikt genomen\u00a0blijven we concurrenten van elkaar”, zegt PointCarr\u00e9-topman\u00a0Xavier Goebels dan weer. “Maar tegelijk zijn er heel\u00a0wat synergie\u00ebn op vlak van logistiek, aankoopkracht, informatica en operationele\u00a0werking.\u00a0Qua bedrijfswaarden en toekomstvisie zitten\u00a0we op dezelfde golflengte en persoonlijk\u00a0kennen we elkaar al jaren.”<\/p>\n

\u00a0<\/p>\n

De eerste winkel van PointCarr\u00e9 werd\u00a022 jaar geleden geopend in Bertrix in de\u00a0provincie Luxemburg. Sindsdien heeft\u00a0stichter Xavier Goebels het uitgebouwd\u00a0tot een franchiseconcept met 28 winkels,\u00a0voornamelijk in Walloni\u00eb.\u00a0
\nZEB telt vandaag 9 vestigingen in\u00a0Walloni\u00eb en had de aanval van zijn kant dus al ingezet.\u00a0<\/p>\n

\u00a0<\/p>\n

PointCarr\u00e9 naar Vlaanderen via franchising\u00a0<\/h2>\n

Xavier Goebels blijft aan als CEO van\u00a0PointCarr\u00e9. Hij wordt ook aandeelhouder\u00a0en bestuurder in de nieuwe groep rond ZEBPointCarr\u00e9.<\/p>\n

\u00a0<\/p>\n

PointCarr\u00e9 denkt vooral van ZEB te kunnen leren op het gebied van omnichannel en marketing. “ZEB heeft al een aantal jaren ervaring in het\u00a0omni-channelverhaal en ook op gebied van\u00a0gepersonaliseerde klantencommunicatie,\u00a0marketing en collabs met Belgische\u00a0designers heeft de retailer een stevige\u00a0expertise opgebouwd”, klinkt het in het persbericht.<\/p>\n

\u00a0<\/p>\n

Langs andere zijde ziet Luc Van Mol van ZEB met de de overname van PointCarr\u00e9 “heel wat\u00a0mogelijkheden om ook in Vlaanderen het franchiseconcept\u00a0verder uit te bouwen en zowel nieuwe als bestaande\u00a0retailers de kans te geven om toe te treden en futureproof\u00a0te worden”. Doel is dat PointCarr\u00e9 ook in Nederlandstalig\u00a0Belgi\u00eb actief wordt via franchising.<\/p>\n

\u00a0<\/p>\n

“Het bundelen van de krachten is volgens mij een absolute noodzaak en de enige manier om de toekomst veilig te stellen\u00a0in de modewereld van vandaag, die hyperconcurrentieel is\u00a0met tal van mondiale spelers waar we als lokale keten tegen\u00a0op moeten boksen”, besluit Luc Van Mol.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Vlaamse multimerkenretailer ZEB neemt\u00a0PointCarr\u00e9 over, dat zich met\u00a028 winkels de Waalse tegenhanger van de modeketen mag noemen. Beide ketens blijven apart functioneren, maar gaan voor een\u00a0gezamenlijke\u00a0groeistrategie. \u00a0 “We blijven concurrenten” ZEB heeft vandaag\u00a062 verkooppunten in Belgi\u00eb en is daarmee naar eigen zeggen\u00a0de grootste multimerkenketen op de Belgische markt. PointCarr\u00e9 is de tweede grootste speler […]<\/p>\n","protected":false},"author":1,"featured_media":17972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-17974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nZEB neemt PointCarr\u00e9 over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Vlaamse multimerkenretailer ZEB neemt PointCarré over, dat zich met 28 winkels de Waalse tegenhanger van de modeketen mag noemen. 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