{"id":18559,"date":"2017-04-25T08:18:21","date_gmt":"2017-04-25T08:18:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/e5-mode-deploie-son-concept-de-personal-shopper-dans-tous-ses-magasins\/"},"modified":"2017-04-25T08:18:21","modified_gmt":"2017-04-25T08:18:21","slug":"e5-mode-deploie-son-concept-de-personal-shopper-dans-tous-ses-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/e5-mode-deploie-son-concept-de-personal-shopper-dans-tous-ses-magasins\/","title":{"rendered":"E5 Mode rolt concept met personal shopper uit naar alle winkels"},"content":{"rendered":"<p><strong>E5 Mode<\/strong> gaat al zijn winkels in Belgi\u00eb voorzien van het nieuwe concept, waarbij er meer wordt ingezet op beleving en er personal shoppers aanwezig zijn. Dat doet de keten omdat het concept goed aansloeg bij de eerste testtwinkels.<\/p>\n<p><!--break--><\/p>\n<h2>Concurrentie met online markt<\/h2>\n<p>In het concept, dat werd getest bij tien winkels, kunnen klanten onder andere een eigen personal shopper reserveren, die ze dan voor \u00e9\u00e9n uur beschikbaar krijgen. Het gaat daarbij over eigen medewerkers, die daar allemaal een speciale opleiding voor krijgen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cVoor ze de winkel ingaan, zullen zij een gesprek voeren met de klant om te zien wat de verwachtingen zijn. Op basis van dat gesprek trekken de klant en de personal shopper de winkel in om stukken te kiezen en te passen. We willen dat het steeds gaat om een vertrouwd persoon, die goed kan inschatten wat mensen zoeken en nodig hebben\u201d, zegt CEO Ronald Boeckx.<\/p>\n<p>\u00a0<\/p>\n<p>Met de personal shoppers wil e5 Mode vooral de concurrentie aangaan met de online markt. \u201cWaar de voordelen van online shoppen vooral liggen bij het bijna oneindige aanbod, ligt de kracht van de winkels in de persoonlijke service\u201d, meent Boeckx. \u201cWe merken dat veel mensen behoefte hebben aan advies en ondersteuning bij het winkelen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Boeckx komen andere ketens dan ook voornamelijk in de problemen omdat ze zich niet kunnen aanpassen aan de noden van de klant. \u201cHet is tenslotte de klant die het verkoopkanaal kiest en het is de retailer die zich moet aanpassen. Dit is ons model om meerwaarde te geven aan onze winkels.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E5 Mode gaat al zijn winkels in Belgi\u00eb voorzien van het nieuwe concept, waarbij er meer wordt ingezet op beleving en er personal shoppers aanwezig zijn. Dat doet de keten omdat het concept goed aansloeg bij de eerste testtwinkels. Concurrentie met online markt In het concept, dat werd getest bij tien winkels, kunnen klanten onder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E5 Mode rolt concept met personal shopper uit naar alle winkels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"E5 Mode heeft besloten om al zijn winkels in Belgi&euml; te voorzien van het nieuwe concept, waarbij er meer wordt ingezet op beleving en er personal shoppers aanwezig zijn. 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