{"id":1861,"date":"2012-07-06T12:44:16","date_gmt":"2012-07-06T12:44:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/maes-triomfeert-jupiler-blue-moet-uit-de-rekken\/"},"modified":"2012-07-06T12:44:16","modified_gmt":"2012-07-06T12:44:16","slug":"maes-triomfeert-jupiler-blue-moet-uit-de-rekken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/maes-triomfeert-jupiler-blue-moet-uit-de-rekken\/","title":{"rendered":"Maes triomfeert: Jupiler Blue moet uit de rekken"},"content":{"rendered":"<h2>Misleiding van de consument<\/h2>\n<p>Volgens de klacht die Maes begin mei inspande tegen AB InBev leidt de verpakking van de alcoholarme variant van Jupiler tot &#8220;<a target=\"_blank\" href=\"nl\/belgie\/food\/item\/14168-alken-maes-en-inbev-ruzi%C3%ABn-om-blauw-bier\" rel=\"noopener\">misleiding van en verwarring bij de consument<\/a>&#8220;. Naar eigen zeggen diende de Heineken-dochter de klacht immers pas in nadat hen ter ore was gekomen &#8220;dat verschillende verbolgen consumenten zich de laatste tijd in de supermarkten hadden <strong>vergist tussen Maes Pils en Jupiler Blue<\/strong>&#8220;.\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Alken-Maes reageert alvast verheugd nu de rechter hun argumentatie volgt, en beweert dat AB InBev nu verplicht is binnen de maand de <strong>flesjes in hun huidige vorm uit alle rekken te halen<\/strong>. De brouwerij uit Leuven heeft echter al laten weten beroep aan te tekenen tegen de uitspraak, al zegt het wel &#8211; als het zo ver komt &#8211; de gevraagde maatregelen te zullen respecteren.<\/p>\n<p>\u00a0<\/p>\n<p>Het Mechelse Maes is tegenwoordig (samen met de Limburgse broertjes van Cristal-Alken) de tweede brouwerijgroep op de Belgische biermarkt, na &#8211; uiteraard &#8211; AB InBev. Die opvolger van Interbrew is namelijk <strong>&#8217;s werelds grootste biergroep<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Misleiding van de consument Volgens de klacht die Maes begin mei inspande tegen AB InBev leidt de verpakking van de alcoholarme variant van Jupiler tot &#8220;misleiding van en verwarring bij de consument&#8220;. Naar eigen zeggen diende de Heineken-dochter de klacht immers pas in nadat hen ter ore was gekomen &#8220;dat verschillende verbolgen consumenten zich de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maes triomfeert: Jupiler Blue moet uit de rekken - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/maes-triomfeert-jupiler-blue-moet-uit-de-rekken\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maes triomfeert: Jupiler Blue moet uit de rekken - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Misleiding van de consument Volgens de klacht die Maes begin mei inspande tegen AB InBev leidt de verpakking van de alcoholarme variant van Jupiler tot &#8220;misleiding van en verwarring bij de consument&#8220;. 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