{"id":18848,"date":"2017-05-09T11:36:04","date_gmt":"2017-05-09T11:36:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/cristal-alken-wordt-nationaal-bier\/"},"modified":"2017-05-09T11:36:04","modified_gmt":"2017-05-09T11:36:04","slug":"cristal-alken-wordt-nationaal-bier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/cristal-alken-wordt-nationaal-bier\/","title":{"rendered":"Cristal Alken wordt nationaal bier"},"content":{"rendered":"<p><strong>Cristal Alken<\/strong> wordt voortaan nationaal op de kaart gezet. Eigenaar <strong>Heineken <\/strong>ziet er immers voldoende potentieel in, omdat de verkoop van het Limburgse pilsbier jaar na jaar toeneemt met 5% \u00e0 10%, hoewel de biermarkt krimpt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>In het nieuw<\/h2>\n<p>\u201cHet succes heeft vooral te maken met het hoppige karakter van Cristal. Dat valt blijkbaar in de smaak bij consumenten, die meer en meer op zoek gaan naar authentieke producten. Bovendien is Cristal nog een van de weinige Belgische pilsbieren die met zijn bittere en hoprijke smaak refereert naar de typische Tsjechische pils&#8221;, zei marketingdirecteur Jan Bosselaers tegen Made in Limburg. De brouwerij in Alken zou liefst <a href=\"http:\/\/www.madeinlimburg.be\/nieuws\/alken-krijgt-voornaamste-deel-van-20-miljoen-investeringen\/\" target=\"_blank\" rel=\"noopener\">twintig miljoen euro aan investeringen<\/a> tegemoet mogen zien in de komende twee jaar.<\/p>\n<p>\u00a0<\/p>\n<p>Om de nationale lancering te ondersteunen, wordt Cristal in het nieuw gestopt met een nieuw etiket, een nieuw logo en een nieuw glas. Verder stijgt het alcoholgehalte van 4,8% naar 5,0%. Volgens het bedrijf zal dat laatste echter niets wijzigen aan de smaak.<\/p>\n<p>\u00a0<\/p>\n<p>De nieuwe marketingcampagne om het bier nationaal te lanceren, ging van start met het uitdelen van gratis flesjes pils aan de Alkenaren.<\/p>\n<p style=\"margin: 0px 0px 11px\">\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cristal Alken wordt voortaan nationaal op de kaart gezet. Eigenaar Heineken ziet er immers voldoende potentieel in, omdat de verkoop van het Limburgse pilsbier jaar na jaar toeneemt met 5% \u00e0 10%, hoewel de biermarkt krimpt. \u00a0 In het nieuw \u201cHet succes heeft vooral te maken met het hoppige karakter van Cristal. Dat valt blijkbaar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cristal Alken wordt nationaal bier - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cristal Alken wordt voortaan nationaal op de kaart gezet. Eigenaar Heineken ziet er immers voldoende potentieel in omdat de verkoop van het Limburgse pilsbier jaar na jaar toeneemt met 5% &agrave; 10%, terwijl de biermarkt krimpt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cristal-alken-wordt-nationaal-bier\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristal Alken wordt nationaal bier - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Cristal Alken wordt voortaan nationaal op de kaart gezet. Eigenaar Heineken ziet er immers voldoende potentieel in omdat de verkoop van het Limburgse pilsbier jaar na jaar toeneemt met 5% &agrave; 10%, terwijl de biermarkt krimpt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cristal-alken-wordt-nationaal-bier\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-09T11:36:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_290775062.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Cristal Alken wordt nationaal bier\",\"datePublished\":\"2017-05-09T11:36:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/\"},\"wordCount\":184,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_290775062.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/\",\"name\":\"Cristal Alken wordt nationaal bier - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/cristal-alken-wordt-nationaal-bier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_290775062.jpg\",\"datePublished\":\"2017-05-09T11:36:04+00:00\",\"description\":\"Cristal Alken wordt voortaan nationaal op de kaart gezet. 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