{"id":18897,"date":"2017-05-10T14:47:03","date_gmt":"2017-05-10T14:47:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/cara-pils-available-alibaba\/"},"modified":"2017-05-10T14:47:03","modified_gmt":"2017-05-10T14:47:03","slug":"cara-pils-available-alibaba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/cara-pils-available-alibaba\/","title":{"rendered":"Cara Pils sinds kort te vinden op Alibaba"},"content":{"rendered":"<p>Cara Pils en enkele andere huismerken van <strong>Colruyt <\/strong>zijn sinds enkele maanden te vinden op de platformen van de Chinese e-commercegigant <strong>Alibaba<\/strong>. Voorlopig verkoopt Colruyt wel enkel aan professionele klanten.<\/p>\n<p><!--break--><\/p>\n<h2>Proefproject<\/h2>\n<p>Colruyt verkoopt via dochterbedrijf Colex al langer huismerken in de hele wereld, wat vorig jaar ongeveer 40 miljoen euro opbracht. \u201cColex is in januari begonnen met <a href=\"http:\/\/www.tijd.be\/ondernemen\/retail\/Alibaba-verkoopt-Colruyts-Cara-Pils-in-China\/9892353\" target=\"_blank\" rel=\"noopener\">een proefproject op Alibaba.com<\/a>\u201d, zegt woordvoerder Hanne Poppe aan De Tijd. \u201cDie website is internationaal, dus niet specifiek gericht op de Chinese markt. Momenteel bieden we ongeveer vijftig producten aan. Cara Pils maar ook bijvoorbeeld mosterd, mayonaise, ketchup en cornflakes.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Momenteel verkoopt Colruyt via Alibaba.com enkel aan professionele klanten, maar het bekijkt ook of het in de nabije toekomst ook via Tmall rechtstreeks aan Chinese consumenten kan verkopen.<\/p>\n<p>\u00a0<\/p>\n<h2>JBC nam het voortouw<\/h2>\n<p>Als Colruyt ook naar Tmall trekt, dan neemt het een voorbeeld aan modegroep <strong>JBC<\/strong>. Die verkoopt al sinds 2015 op Tmall. Bij JBC geloven ze sterk in de toekomst op de Chinese markt: \u201cWe willen echt wel inzetten op de Chinese markt en Alibaba. Daarom hebben we zopas een lokale verantwoordelijke voor de Chinese markt in dienst genomen en zullen we ook een technische partner aanstellen die samenwerkt met Alibaba\u201d, aldus operationeel directeur Dominiek Willemse. JBC bekijkt ook of het kan samenwerken met andere Chinese bedrijven en zelfs aan een eigen Chinese webshop.<\/p>\n<p>\u00a0<\/p>\n<p>Ongeveer een jaar geleden kwam Jack Ma, oprichter en CEO van Alibaba, nog op bezoek in Belgi\u00eb, om bedrijven aan te sporen te investeren in de Chinese markt en de stap naar zijn platformen te maken. Die inspanningen beginnen nu duidelijk hun vruchten af te werpen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cara Pils en enkele andere huismerken van Colruyt zijn sinds enkele maanden te vinden op de platformen van de Chinese e-commercegigant Alibaba. Voorlopig verkoopt Colruyt wel enkel aan professionele klanten. Proefproject Colruyt verkoopt via dochterbedrijf Colex al langer huismerken in de hele wereld, wat vorig jaar ongeveer 40 miljoen euro opbracht. \u201cColex is in januari [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-18897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cara Pils sinds kort te vinden op Alibaba - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cara Pils en enkele andere huismerken van Colruyt zijn sinds enkele maanden te vinden op de platformen van de Chinese e-commercegigant Alibaba. 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