{"id":192,"date":"2010-11-30T07:48:04","date_gmt":"2010-11-30T07:48:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/loyaliteit-ook-bij-e-commerce-van-tel\/"},"modified":"2010-11-30T07:48:04","modified_gmt":"2010-11-30T07:48:04","slug":"loyaliteit-ook-bij-e-commerce-van-tel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/loyaliteit-ook-bij-e-commerce-van-tel\/","title":{"rendered":"Loyaliteit ook bij e-commerce van tel."},"content":{"rendered":"

\"\"Webwinkeliers beseffen nog onvoldoende dat de online loyaliteit van klanten essentieel is voor hun toekomst. Op het gebied van e-tailing zal er de volgende jaren een hevige concurrentiestrijd worden uitgevochten. Het opbouwen van stevige klantenrelaties is daarom de sleutel tot succes.\u00a0 <\/p>\n

\nDe groep mensen die nog nooit een online aankoop heeft gedaan, wordt steeds kleiner. Het aantal webshops groeit dan ook aan ijltempo. In Nederland is volgens de studie Retail 2020<\/a> e-commerce de markt die de laatste twee jaar het hevigst groeit. Ook in Belgi\u00eb rijzen de webshops als paddenstoelen uit de grond. <\/p>\n

\n\u00a0Bedrijven zullen zich moeten onderscheiden van de concurrentie. Ze moeten zorgen voor differentiatie. Want zoals de topman van webwinkel Proxis.be&Azur.be<\/a> al zei: \u201cDe concurrentie is slechts \u00e9\u00e9n klik verwijderd\u201d.\u00a0 Consumenten moeten echt voelen dat ze persoonlijk worden bediend.\u00a0 Ook de service na verkoop speelt hierin een grote rol. Wat echter vooral invloed heeft op de klanten is de website. Een mooi design zou\u00a0 hun aankoopbeslissing voor 67% be\u00efnvloeden.\u00a0 <\/p>\n

\nDe usability van de internetshop zorgt dat het voor mensen aangenaam vertoeven is op de website. Een handige zoekfunctie, geen te ingewikkelde betalingsprocessen en snelle registratiemethoden maken dat consumenten meer tijd op een site doorbrengen. <\/p>\n

\nRedenen om frequent terug te keren naar de e-shop zijn dan weer de ratings en reviews op sociale media. Het is dan ook zeer belangrijk voor de producent is om al deze comments en ratings te analyseren en er mee aan de slag te gaan.\u00a0 Als een e-tailer luistert naar wat de klant te zeggen heeft en hier iets mee doet, cre\u00ebert hij loyaliteit. Loyale klanten zijn bereid een hogere prijs te betalen voor een gekend product, waar ze al goede ervaringen mee hebben. Ze kopen dus meer \u2013 en vaker \u2013 en zorgen voor een positieve mond-tot-mond reclame.\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"

Webwinkeliers beseffen nog onvoldoende dat de online loyaliteit van klanten essentieel is voor hun toekomst. Op het gebied van e-tailing zal er de volgende jaren een hevige concurrentiestrijd worden uitgevochten. Het opbouwen van stevige klantenrelaties is daarom de sleutel tot succes.\u00a0 De groep mensen die nog nooit een online aankoop heeft gedaan, wordt steeds kleiner. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nLoyaliteit ook bij e-commerce van tel. - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/loyaliteit-ook-bij-e-commerce-van-tel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyaliteit ook bij e-commerce van tel. - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Webwinkeliers beseffen nog onvoldoende dat de online loyaliteit van klanten essentieel is voor hun toekomst. 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