{"id":19235,"date":"2017-05-24T10:37:50","date_gmt":"2017-05-24T10:37:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-lance-son-nouveau-concept-foodmarkt-city-jumbo\/"},"modified":"2017-05-24T10:37:50","modified_gmt":"2017-05-24T10:37:50","slug":"jumbo-lance-son-nouveau-concept-foodmarkt-city-jumbo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-lance-son-nouveau-concept-foodmarkt-city-jumbo\/","title":{"rendered":"Jumbo opent nieuw concept Foodmarkt City by Jumbo"},"content":{"rendered":"<p>In Groningen is gisteren de eerste <strong>Foodmarkt City by Jumbo<\/strong> geopend, waar de idee\u00ebn van Jumbo en restaurantketen La Place voor het eerst worden samengebracht. In de supermarkt zijn dan ook heel wat maaltijdoplossingen te vinden.<\/p>\n<p><!--break--><\/p>\n<h2>\u201cAnder koopgedrag\u201d<\/h2>\n<p>De eerste Foodmarkt City by Jumbo speelt specifiek in op de wensen van de klant in de binnenstad, waar de scheiding tussen supermarkten en foodhoreca verdwijnt volgens Colette Cloosterman-van Eerd, als CCO verantwoordelijk voor formule en innovatie bij Jumbo. \u201cVerschillende klantstromen komen daar samen: werken, wonen, winkelen en studeren. Dit leidt tot een ander koopgedrag, met meer nadruk op gemak, snelheid, gezondheid en prijs. Door onze kennis en ervaring te bundelen, kunnen Jumbo en La Place elkaar versterken en steeds meer aanwezig zijn op het moment en de plek waar de klant ons nodig heeft.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>In het nieuwe concept worden\u00a0de hele dag door verschillende maaltijden vers bereid in de winkel. Die gerechten worden gemaakt volgens de recepten van La Place en Jumbo, waarbij het dus de eerste keer is dat Jumbo de kennis van La Place weet in te zetten in zijn winkels. Klanten kunnen ervoor kiezen om de gerechten mee te nemen of ze gewoon ter plaatse op te eten. Het nieuwe concept mikt dan ook vooral op klanten die op zoek zijn naar een snelle hap en minder naar consumenten die hun dagelijkse boodschappen willen doen.<\/p>\n<p>\u00a0<\/p>\n<h2>Op elk moment passende oplossing<\/h2>\n<p>\u201cWe willen op elk moment voor elke eetbehoefte een passende oplossing bieden. In onze reguliere winkels en via onze online winkel kan de klant de wekelijkse boodschappen doen en laten thuisbezorgen of ophalen. Voor meer inspiratie, een echte foodbeleving en gezonde en verse maaltijden om ter plekke op te eten, mee te nemen of thuis te maken, is Foodmarkt de uitgelezen plek\u201d, aldus Cloosterman-Van Eerd.<\/p>\n<p>\u00a0<\/p>\n<p>Jumbo lanceert voor het nieuwe concept ook meteen een volledig nieuwe productlijn, waarbij vooral gemikt wordt op verse producten. Het gaat dan over vers belegde broodjes en wraps, verse koudgeperste sappen, lunchsalades, diverse huisgemaakte verse broden en banketproducten. Een deel van dat assortiment zal later ook beschikbaar zijn bij een twintigtal Jumbo-winkels.<\/p>\n<p>\u00a0<\/p>\n<p>Er wordt ook speciaal een nieuwe app gelanceerd, waarmee het voor klanten mogelijk is om een versbereide maaltijd te bestellen en te laten leveren op een locatie naar keuze. De app biedt ook meteen een aantal aanbiedingen op maat van de gebruiker.<\/p>\n<p>\u00a0<\/p>\n<p>Dit jaar moeten er nog drie tot vijf nieuwe vestigingen van Foodmarkt City by Jumbo bij komen. Het doel is om uiteindelijk een vijftigtal vestigingen binnen het nieuwe concept te openen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Groningen is gisteren de eerste Foodmarkt City by Jumbo geopend, waar de idee\u00ebn van Jumbo en restaurantketen La Place voor het eerst worden samengebracht. In de supermarkt zijn dan ook heel wat maaltijdoplossingen te vinden. \u201cAnder koopgedrag\u201d De eerste Foodmarkt City by Jumbo speelt specifiek in op de wensen van de klant in de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo opent nieuw concept Foodmarkt City by Jumbo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo heeft gisteren de eerste Foodmarkt City by Jumbo geopend, waar de idee&euml;n van Jumbo en restaurantketen La Place voor het eerst worden samengebracht. 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