{"id":19363,"date":"2017-06-01T12:48:35","date_gmt":"2017-06-01T12:48:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/these-are-worlds-most-popular-fmcg-brands\/"},"modified":"2017-06-01T12:48:35","modified_gmt":"2017-06-01T12:48:35","slug":"these-are-worlds-most-popular-fmcg-brands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/these-are-worlds-most-popular-fmcg-brands\/","title":{"rendered":"Dit zijn de populairste FMCG-merken"},"content":{"rendered":"

Voor de vijfde maal publiceert Kantar Worldpanel zijn top-50 van populairste wereldmerken. Daarin is Unilever<\/strong> dominant aanwezig, maar Coca-Cola<\/strong> blijft stevig op de eerste plaats staan, gevolgd door Colgate<\/strong> en Lifebuoy<\/strong>.\u00a0<\/p>\n

<\/p>\n

Unilever presteert sterkst<\/h2>\n

Geen half werk in het jaarlijkse Brand Footprint rapport<\/a> van marktonderzoeksbureau Kantar Worldpanel: de researchers peilden naar de populariteit van wel 15.300 merken in 200 categorie\u00ebn in 43 landen op vijf continenten, die samen 73% van de wereldbevolking vertegenwoordigen. Consumentenvoorkeur drukken ze daarbij uit in Consumer Reach Points (CRP\u2019s): die geven weer hoe vaak een merk werd gekozen door consumenten in de loop van het jaar.\u00a0<\/p>\n

\u00a0<\/p>\n

Dat leidt tot een top-50 van de grootste wereldmerken, waarin Unilever met wel dertien merken vertegenwoordigd is: Lifebuoy (3), Sunsilk (10), Knorr (11), Dove (12), Lux (13), Sunlight (14), Pepsodent (18), Surf (27), Rexona (28), Vim (29), Brooke Bond (34), Close Up (42) en Lipton (48).<\/p>\n

\u00a0<\/p>\n

Weinig verschuivingen<\/h2>\n

In de top tien zijn er weinig verschuivingen: de enige nieuwkomer is Sunsilk, dat Knorr van de tiende plaats verdringt. Opmerkelijk is wel dat in deze top tien slechts drie merken hun CRP-puntenaantal wisten te verhogen: Colgate, Nestl\u00e9 en Sunsilk. De andere merken trappelen ter plaatse of gaan achteruit.\u00a0<\/p>\n

\u00a0<\/p>\n

Ook buiten de top-10 zijn er nog een reeks sterke stijgers: met name Dettol, Vim, Brooke Bond, Sunlight, Rexona, Barilla, Pepsodent, Danone en Surf.
\n\u00a0<\/p>\n

De top tien wereldmerken volgens Kantar Worldpanel<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0Rang<\/strong><\/td>\n\u00a0Merk<\/strong><\/td>\n\u00a0Fabrikant<\/strong><\/td>\n<\/tr>\n
\u00a01<\/td>\n\u00a0Coca-Cola<\/td>\n\u00a0The Coca-Cola Company<\/td>\n<\/tr>\n
\u00a02<\/td>\n\u00a0Colgate<\/td>\n\u00a0Colgate-Palmolive<\/td>\n<\/tr>\n
\u00a03<\/td>\n\u00a0Lifebuoy<\/td>\n\u00a0Unilever<\/td>\n<\/tr>\n
\u00a04<\/td>\n\u00a0Maggi<\/td>\n\u00a0Nestl\u00e9<\/td>\n<\/tr>\n
\u00a05<\/td>\n\u00a0Pepsi<\/td>\n\u00a0PepsiCo<\/td>\n<\/tr>\n
\u00a06<\/td>\n\u00a0Nescaf\u00e9<\/td>\n\u00a0Nestl\u00e9<\/td>\n<\/tr>\n
\u00a07<\/td>\n\u00a0Lay’s<\/td>\n\u00a0PepsiCo<\/td>\n<\/tr>\n
\u00a08<\/td>\n\u00a0Indomie<\/td>\n\u00a0Indofood<\/td>\n<\/tr>\n
\u00a09<\/td>\n\u00a0Nestl\u00e9<\/td>\n\u00a0Nestl\u00e9<\/td>\n<\/tr>\n
\u00a010<\/td>\n\u00a0Sunsilk<\/td>\n\u00a0Unilever<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Lees ook: Hoe sterke FMCG-merken groeien<\/a><\/em><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Voor de vijfde maal publiceert Kantar Worldpanel zijn top-50 van populairste wereldmerken. Daarin is Unilever dominant aanwezig, maar Coca-Cola blijft stevig op de eerste plaats staan, gevolgd door Colgate en Lifebuoy.\u00a0 Unilever presteert sterkst Geen half werk in het jaarlijkse Brand Footprint rapport van marktonderzoeksbureau Kantar Worldpanel: de researchers peilden naar de populariteit van wel […]<\/p>\n","protected":false},"author":1,"featured_media":19361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nDit zijn de populairste FMCG-merken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voor de vijfde maal publiceert Kantar Worldpanel zijn top 50 van populairste wereldmerken. 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