{"id":19474,"date":"2017-06-08T08:45:03","date_gmt":"2017-06-08T08:45:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/supermarkten-verkopen-meer-brood-dan-warme-bakkers\/"},"modified":"2017-06-08T08:45:03","modified_gmt":"2017-06-08T08:45:03","slug":"supermarkten-verkopen-meer-brood-dan-warme-bakkers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/supermarkten-verkopen-meer-brood-dan-warme-bakkers\/","title":{"rendered":"Supermarkten verkopen meer brood dan warme bakkers"},"content":{"rendered":"

Voor het eerst kopen we met ons allen meer dan de helft van ons brood in de supermarkt. \u201cBrood in de supermarkt is van betere kwaliteit dan vroeger, en het aanbod is even ruim als bij een bakker. Die concurrentie is nefast\u201d, zegt de bakkersfederatie.<\/p>\n

<\/p>\n

Drie verklaringen<\/h2>\n

Voor het eerst hebben de (buurt)supermarkten meer dan de helft van het marktaandeel in handen van onze broodconsumptie, blijkt uit een onderzoek van GfK Belgium bij 2.711 gezinnen in opdracht van het Vlaams Centrum voor Agro- en Visserijmarketing (VLAM) dat Het Nieuwsblad kon inkijken. \u201cHet aandeel van de klassieke bakker staat al een tijdje onder druk: vorig jaar is het van 46 naar 43% gedaald\u201d, zegt Geert Merckaert van het VLAM. \u201cDe supermarkten komen aan 52%<\/a>. 5% zit bij tankstations en dergelijke.\u201d<\/p>\n

\u00a0<\/p>\n

Er zijn drie verklaringen voor dat fenomeen: zo heeft brood op de ontbijttafel almaar meer concurrentie van ontbijtgranen en havermout, terwijl ook de zondagse pistolet meer en meer heeft afgedaan. \u201cIn 1999 kocht elke Vlaming nog 109 broden per jaar. In 2008 was dat gezakt naar 52, \u00e9\u00e9n per week en nu ligt dat op 36 per jaar\u201d, zegt Merckaert.<\/p>\n

\u00a0<\/p>\n

Voorts daalt het aantal warme bakkers al jaren<\/a> en is de kwaliteit van het brood in de grootdistributie verbeterd, zo geeft de sectorfederatie van bakkers toe: \u201cVroeger was brood een goedkoop lokmiddel voor supermarkten: een handvol broden tegen bodemprijzen\u201d, zegt directeur Bruno Kuylen van Bakkers Vlaanderen.<\/p>\n

\u00a0<\/p>\n

\u201cDe kwaliteit was ernaar: je kon bij wijze van spreken basketten met zo’n brood. Dat is nu anders: alle supermarkten hebben een breed aanbod van kwalitatief brood. De prijzen zijn vaak vergelijkbaar met die van de klassieke bakker. Dus zegt de consument: als ik in mijn supermarkt ook uit 25 soorten kan kiezen, waarom zou ik dan nog naar de klassieke bakker rijden? Vooral omdat er nu minder bakkers zijn en voor veel mensen de supermarkt nu dichterbij ligt dan een bakkerij.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Voor het eerst kopen we met ons allen meer dan de helft van ons brood in de supermarkt. \u201cBrood in de supermarkt is van betere kwaliteit dan vroeger, en het aanbod is even ruim als bij een bakker. Die concurrentie is nefast\u201d, zegt de bakkersfederatie. Drie verklaringen Voor het eerst hebben de (buurt)supermarkten meer dan […]<\/p>\n","protected":false},"author":1,"featured_media":19472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nSupermarkten verkopen meer brood dan warme bakkers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voor het eerst hebben de (buurt)supermarkten meer dan de helft van het marktaandeel in handen van de Vlaamse broodconsumptie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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