{"id":19801,"date":"2017-06-22T14:11:23","date_gmt":"2017-06-22T14:11:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/diageo-buys-george-clooneys-tequila-brand-620-million-euro\/"},"modified":"2017-06-22T14:11:23","modified_gmt":"2017-06-22T14:11:23","slug":"diageo-buys-george-clooneys-tequila-brand-620-million-euro","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/diageo-buys-george-clooneys-tequila-brand-620-million-euro\/","title":{"rendered":"Diageo koopt tequilamerk George Clooney voor 620 miljoen"},"content":{"rendered":"<p>Het Britse drankenconcern <strong>Diageo <\/strong>legt 700 miljoen dollar, omgerekend ruim 620 miljoen euro, op tafel voor <strong>Casamigos<\/strong>. De uiteindelijke deal voor het premium tequilamerk van George Clooney\u00a0kan zelfs oplopen tot \u00e9\u00e9n miljard dollar.<\/p>\n<p><!--break--><\/p>\n<h2>50% groei per jaar<\/h2>\n<p>Het concern van\u00a0onder meer <strong>Baileys, Smirnoff, Guinness <\/strong>en <strong>Johnny Walker<\/strong>\u00a0betaalt <a href=\"http:\/\/www.diageo.com\/en-row\/newsmedia\/pages\/resource.aspx?resourceid=3065\" target=\"_blank\" rel=\"noopener\">in eerste instantie 700 miljoen dollar<\/a> voor Casamigos. Dat werd in 2013 op de markt gelanceerd door filmster George Clooney en zakenpartners Rande Gerber en Michael Mildman. Oorspronkelijk was het de bedoeling om de geproduceerde tequila niet te verkopen, maar weg te schenken aan vrienden.<\/p>\n<p>\u00a0<\/p>\n<p>Maar toen de vraag bleef stijgen en de tequila in de prijzen viel tijdens gerenommeerde proeverijen, zagen de drie een opportuniteit. Sinds 2014 groeide het merk met gemiddeld 50% per jaar, waarmee het zich kroonde tot snelst groeiende tequilamerk van de Verenigde Staten.<\/p>\n<p>\u00a0<\/p>\n<p>Het overnamebedrag kan de komende tien jaar nog oplopen tot om en bij het miljard dollar, afhankelijk van hoe de omzet de komende jaren evolueert. Volgens Diageo blijven Clooney en zijn kompanen na de overname actief betrokken bij Casamigos. De deal moet in de tweede helft van 2017 definitief beklonken zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Britse drankenconcern Diageo legt 700 miljoen dollar, omgerekend ruim 620 miljoen euro, op tafel voor Casamigos. De uiteindelijke deal voor het premium tequilamerk van George Clooney\u00a0kan zelfs oplopen tot \u00e9\u00e9n miljard dollar. 50% groei per jaar Het concern van\u00a0onder meer Baileys, Smirnoff, Guinness en Johnny Walker\u00a0betaalt in eerste instantie 700 miljoen dollar voor Casamigos. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo koopt tequilamerk George Clooney voor 620 miljoen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Britse drankenconcern Diageo legt 700 miljoen dollar op tafel voor Casamigos, het superpermium tequila-merk van George Clooney en twee zakenpartners.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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