{"id":19933,"date":"2017-06-28T15:38:02","date_gmt":"2017-06-28T15:38:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/bart-smit-wordt-belgie-dan-toch-niet-intertoys\/"},"modified":"2017-06-28T15:38:02","modified_gmt":"2017-06-28T15:38:02","slug":"bart-smit-wordt-belgie-dan-toch-niet-intertoys","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bart-smit-wordt-belgie-dan-toch-niet-intertoys\/","title":{"rendered":"Bart Smit wordt in Belgi\u00eb dan toch niet Intertoys"},"content":{"rendered":"

De Blokker Holding<\/strong> heeft de ombouw van speelgoedketen Bart Smit<\/strong> naar zusterketen Intertoys <\/strong>in Belgi\u00eb stopgezet. De ombouw werd in april al tijdelijk gestaakt, omdat de naamsbekendheid van Intertoys in Belgi\u00eb te laag was.<\/p>\n

<\/p>\n

\u201cVeel tijd en geld\u201d<\/h2>\n

Blokker Holding heeft in Belgi\u00eb en Luxemburg 75 vestigingen van Bart Smit, maar slechts vijf van Intertoys. Daardoor is de Belgische consument niet echt bekend met het merk. \u201cHet zou relatief veel tijd, geld en aandacht kosten<\/a> om het merk Intertoys in de Belgische markt te zetten\u201d, stelt Blokker Holding.<\/p>\n

\u00a0<\/p>\n

Bovendien is Blokker Holding van plan om heel wat ketens van de hand te doen, waaronder de verschillende speelgoedketens. Daarom vindt het bedrijf het beter om de ombouw stop te zetten. \u201cMet oog op zowel het aanstaande najaar, als de verkoop van ons bedrijf, is er besloten om Bart Smit Belgi\u00eb niet om te bouwen naar Intertoys\u201d, aldus Blokker Holding.<\/p>\n

\u00a0<\/p>\n

Door af te zien van de verbouwing kan een toekomstige overnemer zelf beslissen welke naam hij in de toekomst wil gebruiken. Blokker Holding wil het geld dat nu vrijkomt gebruiken voor investeringen in projecten die direct voordeel bieden aan de klant.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Blokker Holding heeft de ombouw van speelgoedketen Bart Smit naar zusterketen Intertoys in Belgi\u00eb stopgezet. De ombouw werd in april al tijdelijk gestaakt, omdat de naamsbekendheid van Intertoys in Belgi\u00eb te laag was. \u201cVeel tijd en geld\u201d Blokker Holding heeft in Belgi\u00eb en Luxemburg 75 vestigingen van Bart Smit, maar slechts vijf van Intertoys. […]<\/p>\n","protected":false},"author":1,"featured_media":19931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-19933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nBart Smit wordt in Belgi\u00eb dan toch niet Intertoys - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Blokker Holding heeft de ombouw van speelgoedketen Bart Smit naar zusterketen Intertoys in België stopgezet. 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