{"id":20127,"date":"2017-07-06T08:22:46","date_gmt":"2017-07-06T08:22:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/dutch-owner-invests-20-million-euro-palm\/"},"modified":"2017-07-06T08:22:46","modified_gmt":"2017-07-06T08:22:46","slug":"dutch-owner-invests-20-million-euro-palm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/dutch-owner-invests-20-million-euro-palm\/","title":{"rendered":"Nederlandse eigenaar pompt 20 miljoen euro in Palm"},"content":{"rendered":"<p>Eigenaar <strong>Bavaria\u00a0<\/strong>investeert twintig\u00a0miljoen euro in de modernisering van de\u00a0<strong>Palm<\/strong>-brouwerij in Steenhuffel. Eerder trokken de Nederlanders ook al 2,3 miljoen euro uit voor de brouwerij van zustermerk <strong>Rodenbach <\/strong>in Roeselare.<\/p>\n<p><!--break--><\/p>\n<h2>\u201cTijd voor iets ambers\u201d<\/h2>\n<p>Palm, met 31,2 miljoen consumpties per jaar het meest verkochte amberbier in de Benelux, krijgt deze maand een nieuwe verpakking: eigentijdser \u2011 lees: strakker en eenvoudiger \u2011 maar m\u00e9t behoud van de typische elementen (het Palm-paard, de lauwerkrans) en de herkenbare kleurencombinatie (groen\/rood). De nieuwe slogan \u201cTijd voor iets ambers\u201d moet dat alles\u00a0kracht bij zetten.<\/p>\n<p>\u00a0<\/p>\n<p>Tegelijk investeert de nieuwe eigenaar, de Nederlandse brouwersfamilie Swinkels, <a href=\"http:\/\/www.palm.be\/nl\/page\/corporate\/pers\" target=\"_blank\" rel=\"noopener\">twintig miljoen euro in de brouw-, gisting- en lageringsinfrastructuur<\/a>. Zo moet die binnen het wereldwijde distributienetwerk van Bavaria verder groeien.\u00a0\u201cIn het afgelopen jaar zijn de bieren van Palm Belgian Craft Brewers reeds in een tiental extra landen succesvol ge\u00efntroduceerd. Verdere groei is dus de ambitie, ook voor het merk Palm dat in haar thuismarkten Belgi\u00eb en Nederland zeker haar positie kan versterken maar die rol is ook weggelegd voor de nieuwe exportlanden\u201d, zo luidt het in het persbericht.<\/p>\n<p>\u00a0<\/p>\n<h2>Ook verkoop Rodenbach aanzwengelen<\/h2>\n<p>Eerder dit jaar herlanceerde Palm Belgian Craft Brewers ook al zijn andere bieren: Rodenbach, <strong>Brugge Tripel <\/strong>en <strong>Cornet<\/strong>. Ook dat ging gepaard met een fikse investering: de Nederlanders pompten toen 2,3 miljoen euro in de brouwinstallaties van zustermerk Rodenbach in Roeselare. Daar komt een nieuwe filtratielijn en een nieuw waterbehandelingssysteem, terwijl ook de afvullijnen vernieuwd worden.<\/p>\n<p>\u00a0<\/p>\n<p>De groep heeft de ambitie om de verkoop van Rodenbach met de helft te doen toenemen. Vandaag gaat het om circa 40.000 hectoliter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eigenaar Bavaria\u00a0investeert twintig\u00a0miljoen euro in de modernisering van de\u00a0Palm-brouwerij in Steenhuffel. Eerder trokken de Nederlanders ook al 2,3 miljoen euro uit voor de brouwerij van zustermerk Rodenbach in Roeselare. \u201cTijd voor iets ambers\u201d Palm, met 31,2 miljoen consumpties per jaar het meest verkochte amberbier in de Benelux, krijgt deze maand een nieuwe verpakking: eigentijdser \u2011 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nederlandse eigenaar pompt 20 miljoen 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