{"id":20135,"date":"2017-07-06T09:07:53","date_gmt":"2017-07-06T09:07:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ahold-delhaize-open-first-cash-register-free-store-opens-next-year\/"},"modified":"2017-07-06T09:07:53","modified_gmt":"2017-07-06T09:07:53","slug":"ahold-delhaize-open-first-cash-register-free-store-opens-next-year","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ahold-delhaize-open-first-cash-register-free-store-opens-next-year\/","title":{"rendered":"Volgend jaar eerste AH To Go zonder kassa\u2019s"},"content":{"rendered":"<p>CEO Wouter Kolk van supermarktketen <strong>Albert Heijn<\/strong> hoopt volgend jaar al te kunnen starten met de eerste tests met kassaloze\u00a0vestigingen van AH To Go. Dat is sneller dan wat hij enkele maanden geleden zelf had voorspeld.<\/p>\n<p><!--break--><\/p>\n<h2>Bezoek aan Silicon Valley<\/h2>\n<p>Kolk liet in februari al verstaan dat Albert Heijn, in navolging van Amazon, ook werk maakt van een supermarkt zonder kassa\u2019s. Toen was er sprake van <a href=\"https:\/\/www.retaildetail.nl\/nl\/news\/food\/%E2%80%9Cah-go-binnen-enkele-jaren-kassaloos%E2%80%9D\" target=\"_blank\" rel=\"noopener\">eerste tests \u2018binnen enkele jaren\u2019<\/a>, maar ondertussen klinkt de topman al een stuk ambitieuzer.\u00a0\u201cIk hoop dat we<a href=\"http:\/\/www.telegraaf.nl\/dft\/bedrijven\/ahold_delhaize\/28557491\/__Winkel_AH_zonder_kassa__.html\" target=\"_blank\" rel=\"noopener\"> volgend jaar de eerste AH To Go-winkels zonder kassa kunnen testen<\/a>\u201d, aldus Kolk aan De Telegraaf. \u201cWe testen bewust bij AH To Go. Daar is de snelheid van betaling het belangrijkst. Maar bij succes zal het ook in andere Albert Heijn-winkels beschikbaar komen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Om in contact te komen met andere innovaties is Kolk onlangs ook naar Silicon Valley geweest, waar hij Facebook, Google, LinkedIn en enkele startups bezocht. \u201cWe praten geregeld met deze bedrijven over allerlei zaken. Het is fijn daar op bezoek te gaan en met hun knapste koppen te spreken over hoe je bijvoorbeeld vernieuwing en innovatie in je bedrijf organiseert.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Supermarkt van de toekomst<\/h2>\n<p>Albert Heijn viert dit jaar zijn 130-jarig bestaan en in dat kader wil het ook naar de toekomst kijken en een blik werpen op de supermarkt van 2025. Daarvoor schakelde het heel wat experts in, maar vroeg het ook aan de consument om mee te denken. \u00a0\u201cDe supermarkten zullen er in 2025 veel gedifferentieerder uitzien\u201d, zegt Kolk. \u201cZe kunnen van wijk tot wijk en van stad tot platteland verschillen. Beleving, gemak en snelheid zijn de trends. Er gebeurt straks wat jij wilt. Technologie gaat een grote rol spelen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Verschillende generaties blijken dan ook heel andere zaken te verwachten van hun supermarkt. Millennials willen vooral een belevingssupermarkt, waarbij de fysieke winkel vooral dient als ontmoetingsplaats. 65-plussers mikken dan weer meer op kleine buurtsupermarkten, die snel op lokale versbehoeften inspelen. Beide groepen zijn het er wel over eens dat er veel aandacht moet gaan naar duurzaamheid en gezond leven.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Kolk zal vers steeds belangrijker worden en worden verse producten in de toekomst veel meer lokaal geteeld. De afstand van de groei van de producten tot de winkel wordt kleiner. \u201cVoedsel uit verre landen halen wordt minder gangbaar.\u201d\u00a0Natuurlijk zal online ook een steeds grotere rol gaan spelen. \u201cHoe sterk het echter groeit, durf ik niet te zeggen. Klanten blijven winkels belangrijk vinden. Ik denk dat de supermarkt in 2025 een bron wordt van advies en inspiratie op het gebied van voedsel\u201d, besluit Kolk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEO Wouter Kolk van supermarktketen Albert Heijn hoopt volgend jaar al te kunnen starten met de eerste tests met kassaloze\u00a0vestigingen van AH To Go. Dat is sneller dan wat hij enkele maanden geleden zelf had voorspeld. Bezoek aan Silicon Valley Kolk liet in februari al verstaan dat Albert Heijn, in navolging van Amazon, ook werk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-20135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volgend jaar eerste AH To Go zonder kassa\u2019s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"CEO Wouter Kolk van supermarktketen Albert Heijn hoopt volgend jaar al te kunnen starten met de eerste tests rond vestigingen van AH To Go zonder kassa&rsquo;s. 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